Run your Facebook ads straight to the people who are most likely to pay, because they’re already payers in similar apps to yours. Bango Audiences are built by analyzing purchase behavior from billions of dollars of consumer app spending. App developers and merchants use these GDPR compliant audiences in user acquisition campaigns to increase the conversion rate of new payers, enabling faster revenue generation.
Bango Audiences are shared through Facebook Business Manager without any integration required. Try one today
- Increase the conversion rate of paying users by up to 2x
- Focus your campaigns on users who are proven to pay for similar content and generate more revenue
- Start using Bango Audiences immediately, no integration required
- Safe, secure, compliant with GDPR and other relevant data regulations
Bango Audiences provide a unique, innovative way to reach payers. It is simple to apply one to your campaign and get straight to payers.
Select a Bango Audience based on spending behavior, app category and campaign region
The Bango Audience is immediately available in your Facebook Ad Account to target your ads
Apply the Bango Audience to your Facebook campaign in one-click
Don’t just take our word for it…
“NEXON have increased ROAS and decreased CPI by targeting our campaigns with Bango Audiences.
Bango Audiences use purchase behavior targeting to get our ads straight to payers. This has proven to be a powerful tool in NEXON’s paying user acquisition strategy which we are applying to an increasing range of titles and acquisition campaigns.”
Mr Lee WooChang, Team Manager UA Department at Nexon.
Read the case study
Luan Ngo (Lu), CMO at Zitga, said
“The ability to focus our campaigns on people outside our existing user base, who can and do pay in apps is an innovation in UA we were excited to try. It was simple to apply the Bango Audience to our Facebook campaign and the results speak for themselves – we experienced a higher payrate and ROAS with Bango Audiences than with our standard demographic filtering.”
Lucas Martin, Project Manager at Nimble Neuron, said:
“Wow! We doubled paying users for our strategy games and those we acquired were more engaged at every level of the game, simply by adding one step to our Facebook marketing campaigns. It was simple to add the Bango Audience of paying users.
We’re really pleased with the results and are looking forward to using more Bango Audiences. Targeting campaigns to new audiences of users with a history of paying for similar apps is a great short cut for app developers to grow revenue.”
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