Progressive Equity research has released a report on the mobile app store marketplace, with direct carrier billing as its main focus.
The report provides an in depth view of the carrier billing app store environment, including; market share, competitive positioning as well as the overall opportunity that carrier billing represents as a standalone payment method, stating;
“We believe DCB represents a rapidly growing sub-sector of the mobile payments market, driven by the increasing numbers of apps available on the respective stores”
The report’s findings place Bango as the leader of carrier billing within the marketplace suggesting “The market is dominated by one player – Bango, achieving a share of over 40% of the total market.”