As the dust settles from Mobile World Congress (MWC) 2024, it’s time to unpack the whirlwind of insights and experiences gained from this monumental event. Among the hustle and bustle of countless conversations and presentations, one resounding theme emerged: the era of Super Bundling has arrived.
Bango engaged with industry leaders spanning telcos, wallet providers, content creators and banks throughout the event, hosting numerous concurrent meetings and our very first Bango happy hour. What became abundantly clear is that Super Bundling is this year’s news — making waves and driving growth in the subscription economy.
The launch of our groundbreaking study – Subscription Wars: Super Bundling Awakens – stirred excitement and sparked engaging discussions throughout the event. The findings across 5000 US subscribers underscored the growing demand for streamlined subscription access, management and payment through Super Bundling. Nearly half of the respondents (47%) expressed willingness to subscribe to more services if a Super Bundling content hub were available, while 54% indicated they would dedicate more time to using their subscriptions with access to such a hub. Additionally, 46% expressed a willingness to switch from their current TV, broadband, or mobile provider if this service were offered elsewhere.
A pivotal moment for Bango at MWC was the opportunity to showcase the Digital Vending Machine® (DVM™) during the GSMA pitch2pitch session. As one of only 4 companies selected, this provided a unique opportunity to demonstrate the revolutionary impact of our technology to industry leaders, reaffirming its capacity to reshape the digital subscriptions market. See firsthand how Bango is revolutionizing the subscription economy with Super Bundling by watching our new video.
We offered a tantalizing glimpse into the future of the DVM™ during the event, positioning it not only as a subscriptions hub but as a comprehensive life hub. This forward-thinking approach underscores the essence of Super Bundling: the ability to innovate, experiment, and redefine the user experience, as an increasing share of consumer spend goes into subscriptions.
With the digital subscriptions market expected to reach nearly $600 billion by 2026, the DVM™ remains a pivotal solution, simplifying the pathway for telcos and other resellers to tap into the expanding consumer appetite for Super Bundling. Content providers get instant access to millions of potential customers via indirect reseller channels. For consumers, Super Bundling offers precisely what they desire – a vast and diverse content ecosystem encompassing music, games, streaming services, and more, all conveniently accessible on a unified platform with a single billing system.
MWC has become a key forum for the content industry to meet the telco industry, and it’s clear that these future partnerships are increasingly shaped by the Super Bundling opportunity. For more information on the growing subscription economy and Super Bundling, download our latest report here.