Telcos and streaming subscription merchants are capitalizing on bundling partnerships in new and unique ways. An increasing number of merchants are offering products and services for Telcos to bundle as customer offers. Sophisticated targeting of those bundles boosts customer acquisition and retention, monetizing those customers more effectively.
This series explores the market trends creating the biggest opportunities in OTT bundling, explaining the innovative technology required for merchants and Telcos to maximize the full potential.
- Gaming is an open goal for Telcos
- Upsell customers and increase top-ups with incentives and rewards
- Telcos + console hardware bundles = customer retention
- Traditional retailers are exploring digital options