Subscription Wars: Super Bundling Awakens – Europe
Subscription services have been a fierce battleground worldwide, and it’s no different in Europe. From streaming to gaming, with fitness or education, content providers are consistently fighting over winning subscriber attention. In Europe, a new frontier has arisen.
Our new research*, in 5 key European countries, reveals how subscription strategies are evolving across the UK, France, Spain, Germany and Italy. This report uncovers a major shift in consumer behavior, preferences, and frustrations where innovation is needed to meet this opportunity.
Despite challenges like price increases and service fragmentation, a new way of buying and managing subscriptions is emerging – Super Bundling. The majority of European subscribers would like all their subscriptions services to be accessible within a single ‘content hub’.
Explore how content providers and resellers can harness these insights to drive subscriber growth and engagement meanwhile improving retention and increasing lifetime value (LTV).
*5,000 subscribers surveyed: 1,000 in France; 1,000 in the UK; 1,000 in Spain; 1,000 in Italy and 1,000 in Germany
In this comprehensive report, you'll uncover:
- Key insights into the European subscription economy: Explore the dynamic trends and shifting strategies shaping consumer behavior across the UK, France, Germany, Spain and Italy
- Deep dive into consumer preferences: Learn how 5,000 subscribers across these countries are navigating the subscription landscape, from managing multiple services to adapting to innovative pricing models
- Rise of indirect subscriptions: Discover why cross-platform bundles and multi-service subscriptions are becoming the preferred choice for European consumers
- Super Bundling solutions: Understand how Super Bundling offers a unified solution to consumers' frustrations and why it's poised to transform the region's digital ecosystem