The subscription wars have been fierce across the globe, and now, a new front has emerged in East Asia. From streaming services to gaming platforms, content providers in Japan, South Korea, and Taiwan are battling to win over subscribers in a rapidly evolving digital landscape.
Our latest research*, conducted across Japan, South Korea, and Taiwan, reveals significant shifts in consumer behavior, preferences, and challenges within these markets. As price increases and service fragmentation continue to pose obstacles, a powerful solution is gaining traction — Super Bundling. A substantial majority of subscribers (64%) across these markets are seeking a unified platform that allows them to access and manage all their subscriptions from a single content hub – rising as high as 71% in South Korea.
Dive into our comprehensive report to explore how content providers and resellers can leverage these insights to drive subscriber growth, enhance engagement, and improve retention, ultimately increasing lifetime value (LTV) in these dynamic markets.
*5,000 subscribers surveyed: 2,000 in Japan; 2,000 in South Korea; 1,000 in Taiwan
Read the full report in your local language: Japanese, Korean, and Mandarin Chinese (coming soon)
In this comprehensive report, you'll uncover:
- Key insights into the East Asian subscription economy: Explore the dynamic trends and evolving strategies shaping consumer behavior across Japan, South Korea and Taiwan
- Deep dive into consumer preferences: Learn how 5,000 subscribers across these markets are navigating the complex subscription landscape, managing multiple services, and adapting to innovative pricing models
- Rise of indirect subscriptions: Discover why cross-platform bundles and multi-service subscriptions are becoming increasingly popular among consumers in Japan, South Korea, and Taiwan
- Super Bundling solutions: Understand how Super Bundling offers a unified solution to consumers' frustrations, and why it’s poised to revolutionize the digital ecosystem in these markets