Subscription Wars: Super Bundling Awakens – Latin America

For over two decades, subscription services have been a fierce battleground worldwide. From streaming platforms to gaming hubs, content providers relentlessly compete to win over subscribers. In Latin America, a new frontier has emerged.

Our new research from 6,400 subscribers*, in the vibrant LATAM market, reveals how subscription strategies are evolving across Argentina, Brazil, Chile, Colombia, Mexico, and Peru. This report uncovers the seismic shifts in consumer behavior, preferences, and frustrations in a region where innovation meets opportunity.

Despite challenges like price increases and service fragmentation, a new power is rising in Latin America — Super Bundling. A huge 77% of LATAM subscribers would like all their subscriptions services to be accessible within a single ‘content hub’.

Explore how content providers and channel partners can harness these insights to drive new customer acquisition, reduce churn and improve overall engagement with the power of Super Bundling. Download your free copy now by completing the form. You can also access a copy of the report in Spanish and Portuguese.

*1,200 in Brazil, 1,200 in Mexico, 1000 in Peru, 1,000 in Argentina, 1,000 in Chile and 1,000 in Colombia