Subscriptions Assemble: Welcome to the bundle economy

The subscription economy is evolving. Direct sign-ups are no longer the norm – bundles and third-party channels are transforming the way subscribers access their favorite services.

Our latest research, Subscriptions Assemble, shines light upon the current subscription attitudes and behavior of Americans revealing how this shift to Super Bundling is redefining the market, with 68% of US subscribers now paying for at least one subscription indirectly. Telcos, retailers, and financial services are seizing the opportunity to become subscription hubs, and content providers must adapt to stay ahead.

Based on insights from 5,000 US subscribers, this report uncovers the trends driving the new bundle economy and how businesses can capitalize on them. It’s time for collaboration not pure competition.

In this report, you’ll discover:

• The rise of indirect subscriptions – Why two-thirds of US subscribers are moving away from direct sign-ups and opting for bundled offers
• Super Bundling & subscription fatigue – How fragmented services are pushing subscribers toward centralized content hubs
• The power of partnerships – How telcos, banks, and retailers are becoming the new subscription gateways, boosting reach and reducing churn
• Who will lead the bundle economy? – Why consumers trust telcos to simplify subscription management and how brands can stay competitive