Subscription wars: the subscriber strikes back – Survey report
Netflix, Prime Video or Disney+? Spotify vs Apple Music? HelloFresh vs BlueApron? There’s a battle raging in the subscription economy, Bango commissioned independent research with 2,500 subscription consumers to find out more about the current state and what the future holds in the subscription economy.
In this report, you’ll discover:
- The role that subscription-based spending plays in consumers’ daily lives
- How subscribers feel about the subscription economy and its challenges
- How consumer behavior and preference has changed due to the increase in the cost of living
- Why it’s time to move away from the subscription economy and towards a subscriber economy
- Super Bundling is the future, giving subscribers control over their entire ecosystem