App stores understand that Direct Carrier Billing massively increases their customer’s ability to pay for apps and digital content. Google Play offers carrier billing with 67 mobile operators, while Microsoft lists 80. But with over 700 mobile operators worldwide, this only represents around 10% of the full potential, or 20% if you only focus on the most financially viable markets.
This is because lighting up carrier billing involves much more than just a technical integration. App stores need to perform market evaluation, planning and a range of launch processes – all of which are protracted and over-dependent on repetitive processes for each new billing route.The new Bango Grid, announced at Mobile World Congress this week (see announcement here), automates the planning, management and analytical tools required to efficiently launch carrier billing, reducing the time to activate a new route by many months.
Bango Grid is the only way app stores can further scale their carrier billing deployment and shatter the 100 carrier billing route barrier to reach 400+ operators quickly and cost effectively.
The Bango Payment Platform has made carrier billing a reality for global app stores like Google, Samsung, Microsoft, Amazon, BlackBerry and Mozilla. It focuses on removing technical integration complexities, enabling app stores to integrate once to launch a fast growing list of pre-integrated carrier billing routes – all tested at scale with high volumes of live payments. Mobile operators prefer Bango because conversely they get all the app stores in one, as part of a single integration performed by a dedicated Bango team.
See Bango Grid in action.