Smule, developer of the highly successful Sing! Karaoke app, ran a marketing campaign targeting Indonesian mobile subscribers that were proven to pay for in-app content.
The result was an increase of over 2x the conversion rate of free to paying users.
“Bango helps us partner with operators in key markets. Using payment insights provided by Bango to identify high LTV audiences has delivered Smule a significant increase in acquisition of paying users.”
– Matt Mandel, Director Business Development, Smule