MEF FORUMMEF has published a handy infographic highlighting the different consumer profilesworldwide when it comes to mobile content and commerce. 

The data is taken from MEF’s annual Global Consumer Survey, which looks at the  consumer behaviour patterns of almost 15,000 mobile media users in 15 countries across five continents, including mHealth, mobile education, banking, the apps economy and entertainment.

The information highlights extremely relevant trends in areas where carrier billing is thriving with Bango. South Africa is highlighted as the “apps guru” of the globe, while the United Kingdom is suggested to be the multi tasker, switching between various categories of content within the app store environment.

Click below to download the infographic itself.