The worst ad
At Bango, we love great targeting. That’s why we’ve just bought the worst billboard in the UK.
According to ClearChannel data, no billboard in the country gets seen by fewer people. This is it, the bottom of the ad targeting barrel.
Still, we’re happy with our billboard. In fact, we’re confident that it’ll get more relevant eyeballs than a PPC advert shown at the top of Google.
Why? Because search targeting is broken.
Having run experiments with over 65,000 search ad impressions, our data shows that more than a third of search ads never reach the audience. For those that did, more than a quarter still failed to reach anyone in the market to buy.
That’s why we’re sticking with our lonely billboard… because it’s still more targeted than your average search ad.