Zitga Studio is a Vietnamese mobile game company that develops and publishes popular titles including Stickman Legends, Empire Warriors and Cyber Fighters. With hundreds of thousands of downloads per month across the globe, Zitga wanted to increase ROAS by increasing the amount spent in-app from new users acquired through their Facebook marketing campaigns.
Zitga applied a Bango Audience of high spenders in the U.S. to their campaign, working with Bango to analyze and optimize performance to gain the highest ROAS.
Results
- 20% increase in ROAS
- Increase in conversion rate to paying users
Zitga increased their paying user base and increased the ROAS of users acquired from the campaign.
“The ability to focus our campaigns on people outside our existing user base, who can and do pay in apps is an innovation in UA we were excited to try. It was simple to apply the Bango Audience to our Facebook campaign and the results speak for themselves – we experienced a higher payrate and ROAS with Bango Audiences than with our standard demographic filtering.”
Luan Ngo (Lu), CMO