Subscription Wars: Super Bundling Awakens – East Asia

The subscription wars have been fierce across the globe, and now, a new front has emerged in East Asia. From streaming services to gaming platforms, content providers in Japan, South Korea, and Taiwan are battling to win over subscribers in a rapidly evolving digital landscape.

Our latest research*, conducted across Japan, South Korea, and Taiwan, reveals significant shifts in consumer behavior, preferences, and challenges within these markets. As price increases and service fragmentation continue to pose obstacles, a powerful solution is gaining traction — Super Bundling. A substantial majority of subscribers (64%) across these markets are seeking a unified platform that allows them to access and manage all their subscriptions from a single content hub – rising as high as 71% in South Korea.

Dive into our comprehensive report to explore how content providers and resellers can leverage these insights to drive subscriber growth, enhance engagement, and improve retention, ultimately increasing lifetime value (LTV) in these dynamic markets.

*5,000 subscribers surveyed: 2,000 in Japan; 2,000 in South Korea; 1,000 in Taiwan

Read the full report in your local language: Japanese, Korean, and Mandarin Chinese (coming soon)