Understanding your carrier billing performance in relation to the market is vital for success, without a benchmark you will not know how well you are performing and where improvements can be made.
The good news is that Bango has published the Bango Market Index, setting the reference for carrier billing performance. Published quarterly, the Bango Market Index acts as an important health check to ensure your business is maximizing its payments potential.
Unique Bango Boost technology anonymously compares and benchmarks payment performance across all stores and payment providers using the Bango Platform. With more app store carrier billing deployments than anyone else, Bango provides vital market benchmarks across key metrics in the quarterly Bango Market Index.
There are four key market groups used as part of the Bango Market Index which reflect the market types defined by the GSMA in their Mobile Connectivity Index. These include – Emerging, Transitioner, Fast Transitioner and Leader. Visit the GSMA Mobile Connectivity Index to identify your market type.
Whether you’re looking for context to understand and realize the potential of your carrier billing business, or want to know how different market types perform, this quarterly update delivers a valuable perspective.
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