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Case study: Reaching more subscribers with the Bango DVM™ – the ViX growth story

ViX, owned by TelevisaUnivision, is the world’s first large-scale global streaming service exclusively serving the Spanish-speaking community With

Introduction In Article 1 of this series, we explored why building a subscription bundling solution in-house often becomes a costly, slow, and

In our recent episode, Summer of bundles on September 4, we explored the dynamic landscape of subscription bundling, highlighting its evolution from

Back home at last after a week that was equal parts exhausting and exhilarating Between IBC in Amsterdam and the launch of Marion Ranchet’s

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Introduction Subscription services are woven into daily life From streaming platforms to fitness and food delivery apps, consumers now juggle a

In part 1 of this blog, we examined the fight for customer acquisition In part 2, we look at how bundling is being used in the fight against

It’s more than a trend, this is the future Co-opetition, frenemies, call it what you will, the fight for customer acquisition and the fight

When you spend all day every day working on subscription bundling, as we do here at Bango, you start to see possibilities everywhere, unexpected

Speed and confidence can make or break a subscription bundling launch Whether it's being the first to bundle an innovative service like Verizon

In 2024, Netflix poured nearly $3 billion into marketing a single product: itself It’s a blockbuster-level budget that would make even the most