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The subscription bundling imperative: why building yourself is harder than it looks

Introduction Subscription services are woven into daily life From streaming platforms to fitness and food delivery apps, consumers now juggle a

In part 1 of this blog, we examined the fight for customer acquisition In part 2, we look at how bundling is being used in the fight against

It’s more than a trend, this is the future Co-opetition, frenemies, call it what you will, the fight for customer acquisition and the fight

When you spend all day every day working on subscription bundling, as we do here at Bango, you start to see possibilities everywhere, unexpected

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Speed and confidence can make or break a subscription bundling launch Whether it's being the first to bundle an innovative service like Verizon

In 2024, Netflix poured nearly $3 billion into marketing a single product: itself It’s a blockbuster-level budget that would make even the most

As subscription fatigue and acquisition costs rise, successful businesses are turning to bundling and partnerships to deliver more value to their

Executive summary and introduction Subscription bundling has become a key growth strategy for resellers like telcos, banks, and

Customer acquisition costs have become an expensive and unsustainable challenge for many subscription brands — so much so that Bango has named a

The subscription economy is now expected to be worth $1 trillion by 2028, thanks to the evolution of business models to recurring charges rather