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DVM™ Partner Discovery: where bundles find their perfect match 

by Marta Trias Gray

Consumers don’t just want more subscriptions — they want smarter ones. 
The kind that fit their lifestyle, their interests and their budgets. Telcos, banks and other resellers are in the perfect position to deliver that, connecting customers to the subscription services they’ll actually use. 

DVM™ Partner Discovery makes it possible. It connects resellers with subscription providers — making partnerships faster by connecting through a pre-stocked network of ready-to-bundle brands. 

The rise of the unconventional bundle 

Drawing on insights from the Bango Subscriptions Assemble study of 5,000 US subscribers, our ‘That’s a bundle’ campaign covers how consumers buy, mix and manage subscriptions. One in three Americans (31%) now pay for a specialist subscription and the combinations they’re creating are anything but ordinary.

  • 34% of health-and-fitness subscribers also pay for meal-kit services
  • 26% of students combine learning apps with international food delivery
  • 21% of food delivery customers pay for niche streaming platforms
  • 16% of AI-tool users upgrade dating subscriptions
  • 14% of gamers subscribe to pet-care services

These “unexpected bundles” tell us something powerful: growth now lies beyond the obvious. It’s not just about streaming + data anymore — it’s about differentiation and personalization.

Beyond the obvious

As consumer creativity expands, so does the opportunity for partners to innovate. With so many services already connected through the Bango DVM™, telcos, banks and other resellers can move beyond category thinking — creating bundles that blend entertainment, lifestyle, learning, AI or security in entirely new ways.

Imagine:

  • A “fit & focus” bundle combining LES MILLs’ high-energy workouts with Perlego’s digital learning library — keeping minds and bodies equally active.
  • A “translate & travel” package linking DeepL’s AI-powered translation with onX Offroad, helping adventure-seekers explore new languages and new landscapes.
  • A “safe & stream” offer that pairs NordPass’s password protection with Marquee TV, giving customers the freedom to enjoy premium arts and culture securely.
  • A “love & learn” bundle connecting Tinder and Babbel — for those learning a new language and maybe meeting someone along the way.
  • A “fuel & flex” partnership uniting Tastemade with Daily Burn — cook, eat and train, all in one lifestyle subscription.
  • A “protect & play” bundle featuring McAfee and Xbox Game Pass, so gamers can focus on the action, not the risks.

With DVM Partner Discovery, those kinds of combinations aren’t hypothetical — they’re ready to launch.

For telcos, banks and other resellers: discover faster, launch smarter

DVM Partner Discovery gives instant access to pre-stocked partners, ready to bundle.

Skip the long lead times — discover, connect and launch in a fraction of the time.

From fitness-meets-entertainment to banking-meets-streaming, it’s the faster route to bundles customers actually keep.

For content providers: reach more customers, more easily

If you’re a content provider, DVM Partner Discovery is your gateway to new audiences.

Join once and you’re visible to a global network of telcos, banks and other resellers — all looking for new services to bring to their customers.

Powered by the Digital Vending Machine®

Behind every great bundle sits the Digital Vending Machine from Bango, it powers the connections made in DVM Partner Discovery, enabling partners to bundle, distribute and monetize digital services with speed and scale.

Explore DVM Partner Discovery. That’s a bundle that works.

Resellers: request access to DVM™ Partner Discover

Content providers: become a pre-stocked partner

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