Mickey the media streaming mogul mouse

June 25, 2019▪︎Andy Bovingdon
The streaming entertainment space is about to see one of the biggest changes in its history as industry behemoth, Disney, enters the market.
Disney own an impressive set of companies producing premium original content; Pixar, Marvel, Lucasfilm and 21st Century Fox. Anyone entering the market with this range and quality of original content has the muscle to change the streaming entertainment landscape. Just…
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Smule, developer of the highly successful Sing! Karaoke app, ran a marketing campaign targeting Indonesian mobile subscribers that were proven to pay for in-app content. The result was an increase of over 2x the conversion rate of free to paying…
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Drive your Google Play revenues through app developer partnerships – Part 3
With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
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App developers and marketing spend

May 28, 2019▪︎Andy Bovingdon
Drive your Google Play revenues through app developer partnerships – Part 2
With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
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With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
Read more

Acquiring high value customers with Facebook

May 1, 2019▪︎Andy Bovingdon
Combine your current Facebook audiences, with powerful new Bango Marketplace audiences Facebook is a proven channel for identifying and acquiring new customers for mobile apps and is successfully used by most of the world’s top app developers. The Facebook Business…
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What happened when a tight gathering of app developers were treated to a deep dive into the exact science of acquiring paying users who provide 80% of their revenues?
Over twenty developers from North America, Japan, China and Europe joined Bango to discuss how to “find the elusive 5 per cent of in-app purchase (IAP) users” – the segment of users that download a game who then go on…
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PGC London 2019 in 3 minutes #pgclondon

February 6, 2019▪︎Guy Singh
Insights from the leading mobile games event
Games developers from across the globe converged in London last week for the annual conference, Pocket Gamer Connects London 2019. With 2500 delegates the conference had twice as many attendees as 2018 and featured 16 different tracks. Bango sponsored the…
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Up, up and away
The Latin America region is a focus for online and mobile commerce businesses including major app stores and content providers. It is home to some of the fastest-growing smartphone markets worldwide, with smartphone users expected to reach 277 million by…
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Bango Market Index: Q3 2018

November 21, 2018▪︎Beccy Blount
How well are your high value customers performing?
Focusing on the highest spending Direct Carrier Billing users, the latest Bango Market Index benchmarks spend across high value customers. Reflecting the market types defined by the GSMA as part of their Mobile Connectivity Index, mobile operators can see how…
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