If you think it is too expensive or impossible to reach global markets with in-app spenders, think again. In a recent Bango survey, 47% of app developers said that in-app payments were the best way to monetize their app. With…
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Games developers from across the globe converged in Helsinki last week for Pocket Gamer Connects Helsinki 2019. The conference increased its attendance to 1300 delegates this year and featured 15 different tracks. Specializing in mobile gaming, PGC provides a convergence…
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Top three trends from IBC 2019

September 19, 2019▪︎Jim Plimmer
Bango is back from IBC 2019 in Amsterdam with achy legs and a host of interesting business opportunities to explore! Billed as, “The World's Most Influential Media, Entertainment & Technology Show”, IBC is a long-established meeting place for over 50,000…
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How bundling third-party OTT services reduced churn and reversed subscriber decline for European mobile operator
When merchants and OTT providers partner to provide streaming services through bundles, rewards and incentives, success is measured in customer numbers. But the criteria for success differs. Merchants expect incremental growth in customer numbers for each offer that goes out…
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Sharland formerly served as Brand Media Director at Dunnhumby
Audiens, the innovative Customer Data Platform, has named Rob Sharland as VP Global Sales in a move to strengthen and accelerate rapidly expanding international growth. Sharland joins Audiens from Dunnhumby, the global Customer Data Science company where he was Brand…
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Bango 2019 app marketing survey

September 2, 2019▪︎Sukey Miller
What role does monetization play in your app marketing strategy?
At Bango, we want to learn about the role that monetization plays in your app marketing strategy. We’ve created 10 painless questions in this short survey to get your expertise and insight into current trends and best practice. Your answers…
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App developers are masters of analytics. They know who installed their app, who went through the tutorial, how many hours users spend in their app, and they know who pays. Using this information, app developers and publishers can predict who…
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“With Bango Marketplace we do it differently… We focus on the lifetime value of users”
Bango has welcomed Ninnu Campbell, as Senior Product Manager for the recently launched Bango Marketplace. Ninnu previously worked as Product Manager at Digital Chocolate, a Finnish games studio whose apps include Crazy Penguin Wars. Here she discusses her experiences and…
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What’s new in Bango Marketplace?

August 9, 2019▪︎Guy Singh
Bango Marketplace gets app developers straight to paying users, which gets you to revenue faster. Now we’ve made it even easier for you to reach the audiences that generate the most revenue. Open access You can now instantly view ALL…
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Mickey the media streaming mogul mouse

June 25, 2019▪︎Andy Bovingdon
The streaming entertainment space is about to see one of the biggest changes in its history as industry behemoth, Disney, enters the market.
Disney own an impressive set of companies producing premium original content; Pixar, Marvel, Lucasfilm and 21st Century Fox. Anyone entering the market with this range and quality of original content has the muscle to change the streaming entertainment landscape. Just…
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