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Escaping the subscriber acquisition black hole: why smart brands are turning to bundling

Customer acquisition costs have become an expensive and unsustainable challenge for many subscription brands — so much so that Bango has named a

The subscription economy is now expected to be worth $1 trillion by 2028, thanks to the evolution of business models to recurring charges rather

Streaming may have started the subscription boom but the next wave is more diverse, dynamic, and demanding From AI assistants and budgeting apps to

When you think of the world's biggest advertising spenders, what comes to mind Coca-Cola's “holidays are coming” campaigns Apple's sleek product

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“But I already have a subscription”“Will I lose my playlist or profile”“Can I take this better offer – or do I have to cancel

For the past two years, I’ve been attending StreamTV with colleagues from Bango, and it continues to be a great opportunity to raise our profile

Subscription bundling can rapidly become complicated, especially when managing interactions between multiple parties, services, and billing plans

In the era of infinite content, it seems Brits are having a good go at watching as much of it as possible, and Gen Z is emerging as the driving

Customer acquisition and retention (churn reduction) are constant challenges for businesses like mobile operators who typically charge monthly over

Data availability and accessibility are paramount for businesses aiming to drive intelligent decision-making and unlock new monetization strategies