Korean app developer Nimble Neuron were really pleased with the results of their app marketing campaign after adding a Bango paying user audience. Not only did they capture a 2X increase in paying users for their strategy game, they also…
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When it comes to innovation, Japan is a world leader: the laptop, the Walkman, the pocket calculator, to name but a few. But when it comes to cashless payments, Japan has been slow on the uptake. Five years ago, research…
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Bango’s new CEO Paul Larbey has been in the role for six months, but he’s been in the tech industry far longer. Here Paul talks about Bango’s latest announcements, his decades of experience in telecoms and why, for those on…
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The latest Pocket Gamer Connects event became PGC Digital #2. It brought the buzz and banter of previous events through online chat and Q&A, but the face-to-face networking and the camaraderie of the aftershow parties were sorely missed! That said…
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Finding new paying users is an ongoing challenge for app developers. It has a dramatic impact on revenue, but it can feel like searching for a needle in a haystack. Bango experts have created a downloadable guide packed full of…
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Top 10 takeaways from Bango’s webinar ‘Make UA Pay: Acquisition strategies that accelerate revenue for IAP and subscription models’
From lockdown trends to LTV and user loyalty, Bango’s lively webinar – Make UA Pay - gave valuable insight into user acquisition during these unprecedented times. Hundreds of app developers and marketers from across the globe registered to listen to…
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Every app developer wants as many installs as possible, no matter if it’s a music, lifestyle, gaming or other category of app. The thinking being, if only a small percentage convert to paying users, then I should grab as many…
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Three Minutes with Telecoming

April 24, 2020▪︎Anna Todd
The Bango 'Three Minutes With' series talks with app developers around the world to get their views and experiences with user acquisition and monetization in the global marketplace. In the latest article, Bango Marketplace talk with Kristian Pechovski, Business Development…
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The enormous value of tech in these troubled times for shopping, working and entertainment is proving to be highly influential, creating new habits and behaviors. As our normality resumes in three, six, twelve months, it’s likely the jump in online…
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Chances are you have your app marketing campaign completely nailed. But if you’re new to the game, or want to know how to be even more successful, then Neena, expert Digital Campaign Strategist at Bango, has some top tips to…
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