What does 2020 have in store for the world of app developers?

February 25, 2020▪︎Jennifer Kite-Powell
In business, the start of any new year, let alone a new decade, is filled with anticipation, from planning ahead for the challenges to working out how to grab the opportunities. The App Annie 2020 State of Mobile report put…
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Survey says… in-app purchases are king!

December 20, 2019▪︎Jennifer Kite-Powell
To get the inside scoop and learn current best practice for monetizing apps in this growth market, Bango Marketplace has issued its first Bango App Monetization survey. And the results are in… The BIG takeaway? Finding a way to target…
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The Bango Marketplace team was in Korea, 14-17 November for the G-Star Global Games Exhibition, the largest gaming exhibition in Korea. The biggest breaking news from the show was the merger of Line and Yahoo-Japan and its impact on the…
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Go big for the holidays – boost your IAPs

November 20, 2019▪︎Jennifer Kite-Powell
It's that time again -- the holiday season is here. It's not just retail goods that get all the attention, its digital content too. In fact, the holiday season drives more app downloads and in-app payments in the U.S. than…
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The traditional rules for app marketing say that the more you grow your user numbers, the more you can justify your marketing budget. But once you have acquired users, you still need to monetize your audience to generate revenue. While…
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When launching new resale and bundle offers, time to market is critical for resellers such as mobile, fixed line, and cable operators. Offering customers premium OTT services like Amazon Prime and Spotify is a proven way to acquire, retain and…
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Three Minutes with Mobisystems

October 29, 2019▪︎Jennifer Kite-Powell
In the second of our 'Three Minutes With' series of articles, Bango Marketplace talk with Dobromir Dobrinov from Mobisystems about the importance of customer loyalty, user retention and how 5G will change everything. Bango Marketplace: What is the biggest challenge…
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Three Minutes with PlayQ

October 21, 2019▪︎Jennifer Kite-Powell
The Bango 'Three Minutes With' series talks with app developers around the world to get their views and experiences with user acquisition and monetization in the global marketplace. In this article, Bango Marketplace talked with Noemie Hernandez, Director of User…
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If you think it is too expensive or impossible to reach global markets with in-app spenders, think again. In a recent Bango survey, 47% of app developers said that in-app payments were the best way to monetize their app. With…
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Games developers from across the globe converged in Helsinki last week for Pocket Gamer Connects Helsinki 2019. The conference increased its attendance to 1300 delegates this year and featured 15 different tracks. Specializing in mobile gaming, PGC provides a convergence…
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