What happened when a tight gathering of app developers were treated to a deep dive into the exact science of acquiring paying users who provide 80% of their revenues?
Over twenty developers from North America, Japan, China and Europe joined Bango to discuss how to “find the elusive 5 per cent of in-app purchase (IAP) users” – the segment of users that download a game who then go on…
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PGC London 2019 in 3 minutes #pgclondon

February 6, 2019▪︎Guy Singh
Insights from the leading mobile games event
Games developers from across the globe converged in London last week for the annual conference, Pocket Gamer Connects London 2019. With 2500 delegates the conference had twice as many attendees as 2018 and featured 16 different tracks. Bango sponsored the…
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Up, up and away
The Latin America region is a focus for online and mobile commerce businesses including major app stores and content providers. It is home to some of the fastest-growing smartphone markets worldwide, with smartphone users expected to reach 277 million by…
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Bango Market Index: Q3 2018

November 21, 2018▪︎Beccy Blount
How well are your high value customers performing?
Focusing on the highest spending Direct Carrier Billing users, the latest Bango Market Index benchmarks spend across high value customers. Reflecting the market types defined by the GSMA as part of their Mobile Connectivity Index, mobile operators can see how…
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Pocket Gamer Connects Helsinki 2018

September 25, 2018▪︎Guy Singh
Games developers from across the globe converged in Helsinki for the annual conference, PGC Helsinki 2018. If you didn’t get a chance to attend here are five key takeaways: 1. Games developers make more money from in-app purchases than in-app…
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Watch the latest MEF Executive Insights: Carrier Billing Global Outlook and Opportunities video featuring Fernando Luciano from Telefônica Vivo. In more mature markets, carrier billing has found massive adoption particularly for digital content and services. But in developing markets it…
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William Davis, Systems Analyst

August 9, 2018▪︎Elle Edwards
Bango People: profiles of Bango staff
With a number of career opportunities at Bango, we spoke with William Davis, Systems Analyst, about his career highlights, passions and experience at Bango. How would you describe your role as Systems Analyst? My role sees me design, build and…
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Bango Market Index: Q2 2018

June 25, 2018▪︎Sukey Miller
Customer loyalty: how do you compare?
Focusing on customer loyalty, the latest Bango Market Index benchmarks carrier billing purchase frequency, enabling mobile operators to see how their customer loyalty compares to peers. Attracting and retaining loyal customers is crucial to success and depends on several elements…
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Katharine Challen, Management Accountant

May 1, 2018▪︎Elle Edwards
Bango People: profiles of Bango staff
With a number of career opportunities available at Bango, we spoke with Katharine Challen, Management Accountant, about her career highlights, development and aspirations. What is it like working in the Bango finance team? My role entails the preparation of the…
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Microsoft on Direct Carrier Billing

April 17, 2018▪︎Elle Edwards
In the third exclusive carrier billing outlook video series supported by Bango, Grahame Riddell, Microsoft’s Director of Carrier Billing, explains why Microsoft is standardizing on Direct Carrier Billing across all its devices. People ask, “Why do you use carrier billing?”…
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