The traditional rules for app marketing say that the more you grow your user numbers, the more you can justify your marketing budget. But once you have acquired users, you still need to monetize your audience to generate revenue. While…
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When launching new resale and bundle offers, time to market is critical for resellers such as mobile, fixed line, and cable operators. Offering customers premium OTT services like Amazon Prime and Spotify is a proven way to acquire, retain and…
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Three Minutes with Mobisystems

October 29, 2019▪︎Jennifer Kite-Powell
In the second of our 'Three Minutes With' series of articles, Bango Marketplace talk with Dobromir Dobrinov from Mobisystems about the importance of customer loyalty, user retention and how 5G will change everything. Bango Marketplace: What is the biggest challenge…
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Three Minutes with PlayQ

October 21, 2019▪︎Jennifer Kite-Powell
The Bango 'Three Minutes With' series talks with app developers around the world to get their views and experiences with user acquisition and monetization in the global marketplace. In this article, Bango Marketplace talked with Noemie Hernandez, Director of User…
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If you think it is too expensive or impossible to reach global markets with in-app spenders, think again. In a recent Bango survey, 47% of app developers said that in-app payments were the best way to monetize their app. With…
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Games developers from across the globe converged in Helsinki last week for Pocket Gamer Connects Helsinki 2019. The conference increased its attendance to 1300 delegates this year and featured 15 different tracks. Specializing in mobile gaming, PGC provides a convergence…
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Top three trends from IBC 2019

September 19, 2019▪︎Jim Plimmer
Bango is back from IBC 2019 in Amsterdam with achy legs and a host of interesting business opportunities to explore! Billed as, “The World's Most Influential Media, Entertainment & Technology Show”, IBC is a long-established meeting place for over 50,000…
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How bundling third-party OTT services reduced churn and reversed subscriber decline for European mobile operator
When merchants and OTT providers partner to provide streaming services through bundles, rewards and incentives, success is measured in customer numbers. But the criteria for success differs. Merchants expect incremental growth in customer numbers for each offer that goes out…
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Sharland formerly served as Brand Media Director at Dunnhumby
Audiens, the innovative Customer Data Platform, has named Rob Sharland as VP Global Sales in a move to strengthen and accelerate rapidly expanding international growth. Sharland joins Audiens from Dunnhumby, the global Customer Data Science company where he was Brand…
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Bango 2019 app marketing survey

September 2, 2019▪︎Sukey Miller
What role does monetization play in your app marketing strategy?
At Bango, we want to learn about the role that monetization plays in your app marketing strategy. We’ve created 10 painless questions in this short survey to get your expertise and insight into current trends and best practice. Your answers…
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