Chances are you have your app marketing campaign completely nailed. But if you’re new to the game, or want to know how to be even more successful, then Neena, expert Digital Campaign Strategist at Bango, has some top tips to…
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TELUS about Bango - What our partners say

March 25, 2020▪︎Sukey Miller
Leveraging data assets to boost customer experience and generate revenue
"With Bango there are many enhancements that make our job easier" Watch Ibrahim J Gedeon, CTO at TELUS talk about their partnership with Bango, including the shared DNA that ensures privacy and security are maintained across payment, resale and marketing…
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Scroll through social media, read the news, talk to people, you will discover a global stay-at-home trend emerging. People displaying COVID-19 symptoms are self-isolating or, in some countries, isolating through mandatory regulations. Others have opted to remote work to help…
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When it comes to marketing your app, finding the people who pay in-app – the ones who increase your revenues - can be like looking for a needle in a haystack. But it doesn’t have to be like that! Bango…
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What does 2020 have in store for the world of app developers?

February 25, 2020▪︎Jennifer Kite-Powell
In business, the start of any new year, let alone a new decade, is filled with anticipation, from planning ahead for the challenges to working out how to grab the opportunities. The App Annie 2020 State of Mobile report put…
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Survey says… in-app purchases are king!

December 20, 2019▪︎Jennifer Kite-Powell
To get the inside scoop and learn current best practice for monetizing apps in this growth market, Bango Marketplace has issued its first Bango App Monetization survey. And the results are in… The BIG takeaway? Finding a way to target…
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The Bango Marketplace team was in Korea, 14-17 November for the G-Star Global Games Exhibition, the largest gaming exhibition in Korea. The biggest breaking news from the show was the merger of Line and Yahoo-Japan and its impact on the…
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Go big for the holidays – boost your IAPs

November 20, 2019▪︎Jennifer Kite-Powell
It's that time again -- the holiday season is here. It's not just retail goods that get all the attention, its digital content too. In fact, the holiday season drives more app downloads and in-app payments in the U.S. than…
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The traditional rules for app marketing say that the more you grow your user numbers, the more you can justify your marketing budget. But once you have acquired users, you still need to monetize your audience to generate revenue. While…
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When launching new resale and bundle offers, time to market is critical for resellers such as mobile, fixed line, and cable operators. Offering customers premium OTT services like Amazon Prime and Spotify is a proven way to acquire, retain and…
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For posts before 2017, see https://blog.bango.com/