Data integrity defines top three “must haves” for mobile campaign analytics
Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the
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Brands urged to seize BlackBerry growth opportunity
Three times more consumers browse the web from a BlackBerry than an iPhone According to statistics released by Bango, the leading mobile payment and
UK mobile content providers profit from booming US market, says Bango
Bango, the company that provides billing transactions to the world’s leading mobile content providers, says that the lure of the growing US mobile
2009 Annual Report and Notice of AGM
Click here to download the Bango 2009 Annual Report with the Notice of Annual General Meeting and here for the associated form of proxy Click here
How important are Smartphones and which matters most?
The research firm NPD Group have just announced a new survey that shows smartphone sales in the USA grew by 47% in Q2 and accounted for 28% of all
Wi-Fi – the reason you are losing 20% of your sales today
Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers
Bango Wi-Fi On-Bill payment boosts mobile content sales by 25%
Smartphone customers benefit from click-to-pay operator billing experience – even using Wi-Fi Bango, the leading mobile payment and analytics
Good article on Bango’s new Operator Billing over Wifi capability
“This WiFi carrier billing platform means that all the advantages of placing charges on the cell phone bill are retained, whatever the device,” Mr. Malhotra said. “Previously BlackBerry users had to set up a credit card account to pay for a music track, or subscribe to a news or sport alerts service, or worse still, set up a PayPal account activated on their phone. “Now they can browse premium mobile Web sites and pay on their phone bill, like other users,” he said. “For mobile merchants, it means a significant uplift in the revenues generated from a mobile marketing campaign. “Previously, the conversion rate on smart devices had been much lower because of the comparative difficulty of making a payment—for some services with high penetration of the smartphone user base, up to 25 percent of revenues could be lost.”
‘WiFi challenge’ impacting mobile content revenues
Over 20% of mobile users accessing content now connecting via WiFi says Bango According to Bango, the leading mobile billing and analytics company,
Latest Wifi vs MNO stats show continued fast growth in Wifi use
Bango has just made available the latest data showing the share of web access from mobiles that comes through Wifi vs Mobile Operator networks To
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