Partner spotlight: Babbel

For millions of people, language learning isn’t just about vocabulary. It’s about unlocking opportunity: connection, travel, confidence, belonging, identity.

That emotional pull is what makes language learning one of the most powerful engagement engines in the subscription economy today.

Every time a Babbel user logs in, they progress their language learning. They track milestones, and celebrate streaks. They practice speaking in a low-pressure environment. That rhythm of achievement builds habits. And habits build loyalty.

For telcos, banks and retailers, that kind of habitual engagement is gold. Through the Digital Vending Machine® (DVM™) from Bango, brands can now offer Babbel as part of bundles that go beyond entertainment, helping grow confidence, connection and customer lifetime value.

Bundles that work, backed by insight

Our ‘That’s a bundle campaign’, based on insights from the Subscriptions Assemble study of 5,000 US consumers, revealed a clear pattern. People love to blend purpose with pleasure. They mix fitness with streaming. Productivity with entertainment. Learning with lifestyle.

In fact, 26% of students already combine learning apps with lifestyle services. Education has become a lifestyle category in its own right.

That’s where Babbel fits. It’s a subscription that makes self-improvement part of everyday life. It adds tangible, feel-good value to any bundle.

Meet Babbel

With more than 10 million active users learning across 14 languages, Babbel is one of the world’s most trusted language learning apps. Its lessons are crafted by language experts, and built for the unique way adults learn, with bite-sized lessons and spaced repetition that helps lessons stick.

The result? Subscribers engage frequently and stay longer. That makes Babbel an ideal addition to bundles where regular customer interaction drives retention, a strong fit for any reseller looking to keep customers active.

Babbel has pioneered app-based language learning since 2007 and has sold over 25 million subscriptions, making it one of the world’s most recognized language learning brands. With lessons crafted by didactics experts and designed for engagement and retention, Babbel offers a high-value, premium experience.

This positioning matters in a crowded subscription market. While streaming video has become table stakes, language learning is a fresh, high value category that helps your bundle stand out and speak directly to people’s goals.

Babbel reaches a wide and motivated audience. Travelers who want to feel confident abroad. Expats and immigrants integrating in new countries. Students making progress on their language goals. Global professionals who want to move ahead in their careers. Older adults who see language as part of lifelong learning. All of them are looking for more than entertainment. They want meaning.

That makes Babbel a lifestyle engine inside your bundle, not just another app on the list.

Why it works for telcos, banks and resellers:

• Everyday engagement: Short, focused lessons and progress tracking keep customers returning to your ecosystem
• Lifestyle appeal: Fits naturally across segments, from students and professionals to frequent travelers
• Ready to launch: Pre-stocked and pre integrated in the Bango DVM , speeding your Babbel bundling plans
• Flexible positioning: Works as a standalone offer, a loyalty reward, or a bundled value-add

Together, these make Babbel a low effort way to lift retention and perceived value inside your bundles.

Bundle inspiration

Here are just some of the ways Babbel can anchor or enhance your next offer:

• Roam & learn: Combine Babbel with travel perks or roaming data for an “on-the-go” customer experience
• Learn & earn: Reward loyalty with skill-building subscriptions tied to banking or retail programs
• New year, new skill: Inspire self-improvement campaigns during seasonal peaks
• Family plan: Pair Babbel with another education provider or Vix+ to create educational and cultural value bundles

All these combinations, and more, are discoverable in DVM™ Partner Discovery, the front door to the Digital Vending Machine®, meaning partners can launch new bundles in weeks, not months.

Powered by the Digital Vending Machine®

Behind the scenes, the Digital Vending Machine from Bango powers every connection – enabling partners to bundle, and sell digital services at global scale. DVM Partner Discovery is where those connections are made.