Bytesize @ MWC: Live Q&A: The future of bundling waits for no one

March 2026

In this special Bytesize Q&A, host Benjamin Caveen is joined by senior leaders from Bango to discuss the three forces reshaping bundling: dynamic payment, AI discovery and the market split between those who bundle and those who are bundled.

Drawing on new research from 4,000 US and UK consumers, this session explores what these shifts mean for subscription providers, platforms and partners.

What you’ll learn:

• How dynamic payment is challenging traditional subscription models
• Why AI is becoming a new gateway to discovery and access
• What the market split means for businesses that bundle — or get bundled
• The biggest takeaways from the latest consumer research on subscriptions and bundling

Market split: bundle or be bundled

March 2026

In this Bytesize interview, Luisa examines how the subscription market is starting to split between businesses that bundle and orchestrate access for consumers, and those that are increasingly bundled by others. As the market matures, control of the customer relationship and access point is becoming a key competitive advantage.

What you’ll learn:

• Why the subscription market is splitting into new roles
• What it means to bundle versus be bundled
• Who is best placed to orchestrate access for consumers
• What this trend means for growth, differentiation and long-term value

New discovery: AI becomes the gateway to access

March 2026

In this Bytesize interview, David looks at how discovery is moving upstream into devices, platforms and AI agents, changing how consumers find and access digital services. As AI takes a bigger role in guiding decisions, providers will need to rethink how they stay visible, relevant and easy to access.

What you’ll learn:

• Why discovery is no longer happening only inside apps and services
• How AI agents, platforms and devices are becoming new access points
• What this means for visibility, distribution and customer acquisition
• How subscription providers can respond as discovery shifts upstream

Dynamic payments: challenging the monthly fee

March 2026

In this Bytesize interview, Giles explores why the traditional monthly subscription fee is coming under pressure and how more flexible, dynamic payment models could reshape the way services are bought, sold and bundled. As providers look for new ways to match pricing to value, dynamic payments could become a major force in subscription growth.

What you’ll learn:

• Why the fixed monthly fee is starting to lose relevance
• What dynamic payments look like in practice
• How more flexible pricing can improve conversion and retention
• What this shift means for subscription providers and bundlers

2026 predication: the new bundle playbook

February 2026

With 2025 behind us, we’re joined by Hub Entertainment Research founder and principal Jon Giegengack and Alan Wolk co-founder and lead analyst TVREV, to share our 2026 predictions for subscriptions and bundling, and the rapidly evolving media and entertainment universe.

What you’ll learn:

• Why indirect channels will keep gaining share
• How co-opetition is becoming normal
• Where bundling expands next
• Why 2026 is a breakout year for AI bundling

The rise of the AI subscriber

December 2025

AI is fast becoming the king of subscriptions. In this Bytesize session, we reveal new research from 2,000 paying AI subscribers to show why AI now outranks streaming, and what that means for subscription providers and bundlers.

What you’ll learn:

• Where AI now sits in the subscription stack
• How much paying AI subscribers really spend – and their budget limits
• How pricing and usage models are confusing customers
• What this shift means for streamers, gamers, productivity apps and bundlers

From cashback to subscriptions – Reinventing bank loyalty

September 2025

Explore how banks are reinventing loyalty — moving beyond cashback and points to create richer, more engaging customer relationships through subscription-based rewards and lifestyle offers. Hear how leading banks are adapting loyalty for the digital age and what it takes to keep customers coming back.

What you’ll learn:

• Why traditional loyalty models are losing their shine
• How banks are using subscription services to drive engagement and retention
• Real examples of how loyalty is evolving to meet modern customer expectations

Summer of bundles

August 2025

Dive into how bundling has evolved — from simple add-ons to Super Bundles — and explore the latest trends shaping how subscription products are distributed through telcos, retailers, and banks to drive growth and reach new customers. Expect real-world examples from each continent.

What you’ll learn:

• The evolution journey from simple add-ons to full Super Bundles
• How telcos, retailers, and banks are using bundling to grow revenue, reach new customers and retain customers for longer
• The latest global trends shaping the way subscription products are packaged and delivered

Smarter access – Evolving subscriptions with Smart Top-Ups

July 2025

Go behind the scenes of how Smart Top-Ups are designed to give consumers prepaid, time-bound access to content — without sacrificing continuity, control or insight.

A must-watch for Product, Commercial, and Technical teams looking to reach beyond the postpaid subscriber model and unlock new markets with minimal integration.

What you’ll learn:

• How Smart Top-Ups stack, pause, resume, and report access cleanly
• Solving for broken access, unpredictable credit behaviour, and visibility gaps
• Real-world applications across telco, retail, banking and beyond

Gravity Shift – from black hole to bundling

June 2025

Go deep into the findings from our latest report: Gravity Shift: Subscribers, bundles, and the acquisition black hole 🕳️

With 48% of subscription leaders calling digital ads a black hole, and 90% moving towards bundling — we’re entering a new era…

What you’ll learn:

• How direct acquisition is becoming a black hole and where subscription brands are shifting their budgets
• What bundling and Super Bundling mean and where subscriber acquisition goes next
• What friction points are stalling indirect channel activation and how to win in the bundle economy

From DTC to Bundles – Solving the subscriber migration puzzle

May 2025

Explore the real-world migration challenges we’ve seen — and solved — for some of the world’s biggest subscription brands. From billing transfers to protecting profiles, playlists and watch history, we’ll break down what really happens when consumers are asked to switch.

What you’ll learn:

• Why thinking about the customer is so important when migrating subscribers
• The good, bad and ugly path for activation
• Case study: A partner activation flow for an existing subscription

Behind the build – Engineering subscription bundled offers at scale

April 2025

Deep dive into how Offer Management is architected within the Digital Vending Machine® – purpose-built to meet the demands of modern subscription bundling. Recommended watch for CTOs, CPOs, COOs, Lead Architects, Engineering Leads, and Product teams looking to understand what it really takes to scale and simplify offers across a complex ecosystem.

What you’ll learn:

• Building for idempotency, scalability, and availability
• How we connect entitlements, billing, charging, and plans
• Why offers and bundling are a core concept—not an afterthought

Subscriptions Assemble – New US subscriber research

March 2025

Watch Giles Tongue, VP Marketing at Bango, as he shares exclusive insights from our brand new research with 5,000 US subscribers. Discover the latest subscription behaviors and why Super Bundling is reshaping the industry.

What you’ll learn:

• Top subscription trends shaping 2025
• How consumers are managing subscription overload
• Why Super Bundling is gaining momentum
• What businesses must do to stay competitive

DVM Power-Up – Bango CPO reveals new features for 2025

February 2025

Dive into the exciting world of subscription bundling with our Chief Product Officer, where we discuss the recent launch of groundbreaking all-in-one Super Bundling technology exploring the latest features designed to simplify subscription management for consumers and businesses alike.

What you’ll learn:

• The evolution of subscription bundling across different business maturity stages.
• Key features of our new digital vending machine, including the dedicated sandbox, migration engine, and partner discovery tools.
• How to create and manage offers seamlessly with our innovative offer management system.
• The unique plan lifecycle automation that enhances customer experience

Harnessing product power: Lessons from the field

January 2025

Fireside chat with Dan Hale, Head of Delivery at Bango, diving into the product power behind seamless subscription bundling showcasing real-world examples and use cases that we tackle every day.

What you’ll learn:

• How product power simplifies complexity and makes scaling painless
• Real-world lessons from simple and complex integrations
• Why building future-ready functionality upfront saves time and resources
• Why DIY isn’t always the best route: Get firsthand insights into why leading resellers are choosing smarter, more scalable solutions

Three challenges you didn’t know about subscription bundling

November 2024

Cei Sanderson, VP of Product at Bango unpacks some of the overlooked challenges faced by telcos when building our subscription bundles and how you can overcome these.

What you’ll learn:

• Maintaining consistency in cancellations: Handling seamless, customer-friendly access when each content provider’s requirements differ
• Managing flexible upgrades and downgrades within bundles: How to meet changing customer needs without extra hassle.
• Understanding Master Catalogues and Billing: DTC vs Channel vs Triple/Quad Play

Masterclass in subscription bundling for resellers

October 2024

Learn how to bundle subscriptions effectively, from managing 3 or 4 services to Super Bundling at scale. Practical, no-nonsense insights for resellers ready to learn how to increase customer value and boost ARPU. What you’ll learn:

What you’ll learn:

• Simplify the creation and management of bundled offers
• Pricing for success
• Adding new services, managing price point changes and data-driven personalization
• Tools for creating winning (and compliant) campaigns