Like a Digital Vending Machine, Bango Resale provides all the core requirements to deliver an Offers on Demand business. Uniquely, Bango technology delivers the full customer lifecycle for your bundling and resale business.
Understand the evolution to subscriber economy with our latest study, and get key insights into subscriptions and bundling.
Key Benefits
- Optimize customer acquisition through powerful data insights
- Boost sales success with end to end tracking, from intent to activation
- Rapid time to market through simple, effective integration of third and first party product bundles
- Flexibility with subscription offers, including break-through innovations that protect consumer subscription status
- Apply data insights to maximize conversion from offer period to paid customer
- Detailed, real-time reporting and synchronization built-in as standard
Bango Resale is deployed by leading online businesses – including Amazon, Google, Spotify – to win new customers by bundling and reselling their products with partners across the world. Innovative Bango technology increases customer growth, boosts sales and reduces churn for customers across mobile, fixed-line, broadband, cable, TV, and OTT markets, and now with leading retailers and other mass market businesses.
Amazon successfully launched Prime Video Mobile Edition in India – effectively leveraging Bango’s resale & bundling technology.
Speaking on the collaboration, Sameer Batra, Director, Mobile Business Development, Amazon:
“The launch of Prime Video Mobile Edition in India marked a world-wide first for an Amazon Prime country. Prime Video Mobile Edition was launched with the aim to democratise access to quality entertainment in India. We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.”
Leaders are thriving with Bango

Microsoft leverages the Bango Platform to enable telco partners to bundle Xbox Game Pass Ultimate and Xbox All Access in their subscription packages.
- Opens-up access to Xbox subscriptions and consoles sales
- Xbox Game Pass Ultimate gives gamers access to over 100 high-quality games on console, PC and compatible mobile devices for one low monthly price
- Partners that want to benefit from the global demand for Xbox gaming can now leverage the unique offer and targeting insights provided by the Bango Platform to attract many more customers

Amazon uses Bango Resale to increase customer engagement with bundled and resold product offers.
Amazon successfully launched Prime Video Mobile Edition in India – effectively leveraging Bango’s resale & bundling technology.
Speaking on the collaboration, Sameer Batra, Director, Mobile Business Development, Amazon: “The launch of Prime Video Mobile Edition in India marked a world-wide first for an Amazon Prime country. Prime Video Mobile Edition was launched with the aim to democratise access to quality entertainment in India. We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.”

Pandora, the largest music streaming service in the U.S., partners with Bango to power subscriptions through Pandora reseller partners.
- Delivering Pandora subscriptions to customers across the USA
- Eligible customers select a subscription to Pandora Premium to add to their plan
- Enables Pandora to grow the subscriber base for their leading music service

Microsoft leverages the Bango Platform to enable Telco partners to bundle their subscription products including Xbox Game Pass Ultimate, Xbox All Access and Microsoft 365.
“Bango’s openness, growth mindset and agility have enabled us to deliver Game Pass Ultimate to market quickly and unlock value from Microsoft and our partners.” – Greig Williams, Telco Channel Lead at Microsoft Consumer, UK

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By bringing businesses together and powering commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world.