Household budgets are under pressure. From groceries to gas, consumers everywhere are cutting back. Yet one expense continues to hold firm – streaming. Even as inflation bites, millions are choosing to protect their video subscriptions, finding ways to save elsewhere instead.
Drawing on insights from 2,000 US SVOD subscribers, this new report reveals why streaming remains essential spending in 2025 – and how ad tiers, bundling, and smarter billing are helping viewers stay connected without overspending.
It also uncovers a new kind of subscriber: flexible, value-driven, and selective, rather than loyal to every platform.
As wallets tighten, the winners will be the services that simplify access, adapt to changing budgets, and make entertainment feel indispensable – even in hard times.
Inside, you’ll discover:
- Why streaming stays essential even as consumers cut back
- How ad tiers balance affordability and exclusivity
- Which “Forever Subscriptions” dominate and how others can keep up
- How bundling drives savings, loyalty and simplicity
- Why the future of streaming depends on smarter, seamless access