The rise of the AI subscriber

AI has sprinted to the top of the subscription pyramid, but the next leg of growth won’t come from piling on ever-pricier plans. Using findings from the world’s first study to focus exclusively on paying AI subscribers, this report explores the behaviors, spending patterns and unmet needs of this fast-growing subscription market — and, crucially, how the AI boom can be leveraged into success by the rest of the subscription industry.

This report includes data from 2,000 AI subscribers uncovering the needs of this breakthrough market.

In this report, you’ll discover:

• Why concerns around pricing are slowing AI subscriptions’ meteoric rise
• Why AI providers and bundlers need to overcome consumer budgets to maintain momentum
• How bundling mirrors real consumer habits and the opportunity that creates for bundlers 
• What you need to know about ChatGPT users
• How AI innovation could turn the subscription industry on its head