Build subscriptions partnerships in telco, retail and finance
Bundling services together to win and retain customers isn’t new. But with the proliferation of OTT streaming services like Netflix, Amazon Prime Video, Disney+ and BritBox, the market for on-demand subscription services has become bigger and more fragmented.
Today, bundling these services has become essential to capture and retain customer engagement with your first-party products and services. Differentiation is hard to achieve and bundled offers need to carefully target consumer interests and budgets.
The Bango Digital Vending Machine enables you to quickly launch and scale your Super Bundling business to give customers a range of market-leading subscription content and services. Bango helps you deliver the best customer experience and apply unique data insights to maximize the take up of third-party product bundles.
Complete your content offer
There are multiple streaming services today providing a wealth of content experiences. With key content often exclusive to select media channels, customer choice has become a customer challenge. Your customer relationships can help solve this problem. By bundling a range of third-party services, you can present a comprehensive content catalog, giving customers free choice across a variety of content, without the cost of acquiring content rights.
Deliver a superior customer experience
The number of different services can be complex for customers to manage and quickly become an admin headache. By consolidating the billing of these services with your own products, everything appears on one bill. This means customers choose, accept and activate the products they want from bundles or packages of third-party services offered through your channels. Customers simplify their discovery and engagement experience and manage their services through one payment relationship.
The more services you can offer, the more committed customers are to your core services. By creating Super Bundles from first and third-party services, you will retain customers for longer as they become more connected with your brand.
Reward customers and drive more revenue
Offering discounted or free streaming services for an introductory period is a great way to entice people to move up to the next tariff level and increase the ARPU. Bundling or discounting multiple services is a powerful way of engaging customers to spend that little bit more, for much more value.
Give customers new ways to discover your subscription products through resale and bundlingFind out more
Bundling a number of services is part of our strategy and working with partners such as Bango, I don't have to do it myself. We're very pleased to be one of their ecosystem partners and the work we've done on the Play Stores and Amazon Prime and Google is hopefully nothing but the start of a healthy relationship for many years to come.
Ibrahim J Gedeon