Subscription Wars: Super Bundling Awakens
For over 20 years, the subscription wars have raged across the galaxy. From the battlegrounds of streaming to the frontlines of gaming, content providers have fiercely competed for subscribers.
Our latest report into the evolving world of subscription services reveals the shifting strategies and emerging trends. In 2023, we witnessed a revolt against costly and fragmented services. Now, in 2024, with password crackdowns and innovative pricing models, the game has evolved.
For subscribers, indirect subscriptions are becoming the new normal. From cross-platform bundles like Prime with Paramount+, to multi-service subscriptions like Uber One, a fragile peace is being established. And at the heart of this peace, a new force is awakening — Super Bundling.
In this report, you’ll discover:
- The changing face of the subscription wars, and the impact on subscribers
- How competition, price increases, and password crackdowns have impacted the subscription economy
- Why indirect subscriptions are becoming the go-to way for subscribers to sign up
- Why Super Bundling continues to rise, and who will lead this revolution