Get more paying subscribers through resellers
The emergence of streaming services like Netflix, Amazon Prime Video, Disney+ and HBO has led to an ever-increasing market of on-demand streaming, now including categories such as gaming, productivity, security, health and wellbeing. When combined together or with another service such as your phone bill or utility bill, this is known as bundling.
Next generation Super Bundling services such as Verizon +play and the Optus SubHub, powered by the Digital Vending Machine®, bring together the widest range and variety of third-party subscriptions and services, which are easy to administrate, all under one bill, from one provider.
Leverage the global coverage of telcos to reach more customers
Super Bundling is creating a huge distribution network for content providers, built on the existing customer base of resellers such as telcos, retailers, banks and PayTV services. Through this network, you can reach over 4.5 billion paying customers around the world with the Digital Vending Machine®.
The Digital Vending Machine® is proven by the world’s biggest content providers and resellers to get business to market faster at scale. The Digital Vending Machine® has all the core functionality required to get a subscription and bundling business pre-built and ready to launch. By making sure your subscriptions products are configured for the Digital Vending Machine®, you can launch resale relationships through telcos and other channel partners quickly and easily. The Digital Vending Machine® allows you to leverage an ecosystem of over 150 connected partners. Learn more
Consumers want one place to manage all subscriptions
In a recent survey by Bango, 78% of US consumers said they wanted subscriptions to all be managed in one central place:
- 57% would consider switching to a provider (ie a telco) that delivered this centralized subscription hub
- 79% said they’d be more loyal
- 63% would buy more subscriptions
- 79% also agreed that this would help them better manage their household finances
- 70% said they’d spend more time using subscription services
Why Super Bundle?
Content providers can achieve huge reach by accessing the existing customer base of resellers such as telcos. Resellers are now looking for content including film and tv streaming, as well as digital products and services in an ever-broadening range of categories such as productivity, gaming, health and fitness, lifestyle, education and creativity. By working together the subscriber wins, benefitting from content hubs that deliver Super Bundling – multiple subscriptions all administered in one easy to use location.
See the Bango survey report for more data and insights.
Amazon successfully launched Prime Video Mobile Edition in India – effectively leveraging Bango’s resale & bundling technology:
The launch of Prime Video Mobile Edition in India marked a world-wide first for an Amazon Prime country. Prime Video Mobile Edition was launched with the aim to democratise access to quality entertainment in India. We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.
Director, Mobile Business Development, Amazon speaking on the collaboration
Digital Vending Machine®
Give customers new ways to discover subscriptions through Super BundlingFind out more
We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.
Sameer Batra, Director
Mobile Business Development, Amazon