The Bango Digital Vending Machine®: Bundling without the burden 

Introduction

In Article 1 of this series, we explored why building a subscription bundling solution in-house often becomes a costly, slow, and resource-draining exercise.

The alternative? Outsourcing complexity to a product built for purpose. 

That’s exactly what the Bango Digital Vending Machine® (DVM™) delivers: a cloud-based solution that lets telcos, retailers, banks, and other providers launch and manage subscription bundles with speed, scale and simplicity. 

The Digital Vending Machine® metaphor

Think of the DVM as a digital vending machine.

• Suppliers load their subscription products into it (e.g subscription video on demand such as HBO Max, gaming like Xbox Game Pass) 

• Resellers (operators, banks, retailers) connect once and instantly gain access to all of them. 

• Consumers simply choose what subscriptions they want, pay one bill and enjoy a seamless experience. 

Behind the glass, the DVM manages the complexity: APIs, entitlements, offer management, billing and charging, lifecycle events and compliance.

On the outside, everyone sees a simple, unified interface. 

Key benefits of the DVM  

1. One integration, many partners 
   Connect once to the DVM and unlock 100+ subscription services. No need to build custom integrations for each partner. 

2. Unified lifecycle management 
   From activations and upgrades to cancellations and entitlement recovery, the DVM handles the full subscription journey. 

3. Data-driven insights 
   Instead of juggling partner dashboards, you get unified analytics, real-time benchmarking, segmentation, and customer journey tracking. 

4. Faster time-to-market 
   New bundles can launch in weeks, not months. Campaign ideas can be tested and deployed by marketers without waiting on developers. 

5. Scalability and resilience 
   The DVM is already trusted at scale by global leaders, so whether you’re serving thousands or millions of customers, the platform adapts. 

Success stories 

Verizon: Super Bundling at scale 

Verizon uses the DVM to offer multi-party bundles, arranging complex packages that span video, music, gaming and more. Subscribers see a smooth, unified experience, while Verizon avoids the backend chaos of managing multiple integrations. 

Telenet: From scattered subscriptions to one marketplace accessed through multiple channels 

Telenet used to have entertainment subscriptions managed separately across TV, broadband, mobile, online, a fragmented experience. With the Bango Digital Vending Machine®, they now offer all subscriptions in one place: activate, deactivate, and pay via a single Telenet bill. Bundles are now configured once; rolling out new providers is instant, not incremental.

The bottom line 

The Bango DVM turns subscription bundling from a technical headache into a growth engine. By outsourcing the heavy lifting, you can focus on what matters: creating compelling offers, targeting the right segments, and delighting your customers. 

In our final article, we’ll put DIY and DVM side by side and show you the strategic factors that make the choice clear.