App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive.

By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside.

Bango. Think inside the circle.

Founded in 1999 and listed on The London Stock Exchange (AIM: BGO) in 2005, the Bango provides unique technology and services used by global leaders to grow their online commerce faster and more effectively. Bango customers include Amazon, Google, Samsung, Softbank and Microsoft.

Bango is a fast growing, profitable and innovative business that is enabling its customers to grow and monetize their customer base faster and more effectively.

Bango's journey

Bango was founded in 1999 with the disruptive idea that businesses would be able to make valuable content available to users of mobile phones over the proposed “mobile internet”.

As the pioneer of mobile internet payments, including the first credit card and PayPal transactions on mobiles, Bango rapidly partnered with leading operators to launch 'charge to bill' services and opened up mobile payments to early adopters and major content publishers outside the “operator walled gardens”. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen.

By 2005, when Bango floated on the London Stock Exchange AIM, Bango had hundreds of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services. Between 2008 and 2014 as the smartphone became dominant, app stores emerged as a primary distribution channel.

Bango has become increasingly influential in the space, powering payments for many of the world's largest app stores. Bango was involved in prelaunch with Android Marketplace – which became Google Play, and provided innovative technology to Facebook for its mobile payment systems.

In 2010 RIM selected Bango as its partner for BlackBerry App World store, the first time direct carrier billing had been used by a global app store. In October 2012 as Bango expanded its reach beyond one billion users, Google chose to work with Bango as its first “non-operator” Google Play billing partner, launching initially with Telstra in Australia and subsequently with dozens more operators worldwide. 2013 saw Microsoft integrate its Windows Phone Store with the Bango Platform. In 2014 Bango launched its first live markets with Amazon Appstore and Samsung GALAXY Apps, as well as group-wide partnerships with leading MNO groups including Deutsche Telekom and Etisalat, cementing its place as the de-facto leader in app store carrier billing.

Bango launched the first Google Play carrier billing deployments in Africa and Latin America in 2015, and in 2016 was selected to open-up the paid content market in India. Through its thriving partnership with Microsoft, Bango activated the first carrier billing launch for Xbox One content in 2016.

Unique post launch data insight technologies Bango Boost and Bango Dashboard were launched in 2015 and 2016, proven to grow the number of paying carrier billing customers and increase payment success. Bango partners use these tools to grow their business using information that only Bango can provide – due to its broad exposure to data across the whole Bango Platform. Bango post-launch technology is proven to deliver higher revenues of between 20-40%. Award-winning Bango Boost technology provides insights and recommendations to payment providers and merchants, giving partners that integrate with the Bango Platform an important competitive advantage.

Bango Resale launched in 2018 to power the bundling and reselling capabilities for businesses to provide third-party products to their customer as free trials, at a reduced cost or as add-ons. Bango Resale technology is now used by Amazon, Spotify and other leading streaming service providers. Driven by data insights that increase acquire, engage and monetize.

Bango today

Bango is chosen by commerce leaders to expand their customer reach, increase customer life-time value and make customer acquisition marketing significantly more effective. Bango Payment technology powers the global leaders. More major app stores have activated billing routes through the Bango Platform than any other carrier billing provider, and today Bango technology powers more app store carrier billing deployments than anyone else (Progressive Equity Research Limited (""PERL"")).

Bango has an addressable reach base of over 3bn mobile users. To accelerate the continued rapid growth of the successful Bango payments business, and increase the profitability of marketing for its customers by using data accessible to the Bango Platform, Bango launched Bango Marketplace in 2019. App developers can now directly benefit from the Bango Platform, and its integration with Facebook for the first time. Bango Marketplace makes acquisition of users that will pay for valuable services up to 9 times more efficient by focusing Facebook campaigns on the users that have a history of paying, and blocking spending directed to users that do not spend.

As more customers and partners adopt the Bango Platform the growth in payments processed provides an increasingly rich source of data that app marketers can use to better target their marketing. As this more efficient marketing drives faster growth in revenues, more payments are processed by the platform and the Bango virtuous circle expands.

Investor relations

AIM Rule 26, announcements and key financial documents are available to read on the Bango Investor Relations website.

View and download full Annual Report 2019.

Bango awards

Top App Marketing Companies 2020

Bango was included on the Business of Apps list of "Top App Marketing Companies 2020". Bango Audiences accelerate app developer revenue growth by enabling them to focus their marketing on new users proven to make in-app purchases, and on new users that pay for similar apps.

Global Direct Carrier Billing Awards 2017

Bango won the award for the 'Most Innovative DCB Technology' at the Global Direct Carrier Billing Awards 2017, continuing a very strong year. This award recognizes the new technology and capabilities added to the Bango Platform to handle the many complexities involved in the recent launch of carrier billing by Amazon Japan.

MEF Awards 2016

Bango has continued its history of award wins at the Meffys, this year winning the Innovation in Engagement award for Bango Boost technology. The Meffys are the global benchmark for commercial success and innovation across the mobile ecosystem.

Payment Awards 2016

Bango has been crowned the Best Alternative Payments Project winner at the Payments Awards 2016. Bango received the award in recognition for implementing the first Direct Carrier Billing (DCB) launch for Google Play on the Indian Sub-Continent, in partnership with Idea Cellular.

National Apprenticeship Awards 2015

Bango has beaten off competition from entrants across the region to win the East of England final of the National Apprenticeship Awards 2015.

Microsoft Apprentice of the Year 2015

Bango apprentice Tanya Stittle has been crowned Apprentice of the Year, at the 2015 Microsoft Apprentice of the Year awards. Tanya was chosen as the winner from the hundreds of apprentices backed by Microsoft and employed by its partner businesses. Tanya also took the award for SME Apprentice of the Year, and Bango was a runner up for the 'SME Employer of the Year' award.

Mobile Entertainment Awards 2013

Bango continued its success streak at the Mobile Entertainment Awards last month, as it was announced we have won the "Best Payment Service Provider" category for the third year running. Bango is proud to lead in the mobile billing space, and such awards provide great recognition for the hard work from the team behind the scenes.

2013 FinTech 50 Watchlist

Bango is proud to have been placed on the 2013 FinTech 50 Watchlist, a shortlist of fifty companies in Europe that are redefining FinTech, aka financial technology. The List, a collaborative project by The CEO Agenda, ICON Corporate Finance, Hotwire, Silicon Valley Bank and Fox Williams, is the first of an annual exercise to track one of the fastest moving sectors in technology.

Mobile Entertainment Awards 2012

Bango was named Best Pay By Mobile Company 2012 at the seventh annual Mobile Entertainment Awards. The awards were established by Mobile Entertainment, an online news source for the mobile content market, in 2006 to celebrate innovation and success in the industry. Bango's payment platform was chosen for delivering more frictionless one-click payments than any other solution and its increased use by global leaders over the past year.

Effective Mobile Marketing Awards 2012

Bango was highly commended at the EMMAs 2012 for mobile payment services provided to Facebook, in the Most Effective Mobile Payment Solution category. The EMMAs has been running for the last 3 years and recognises creativity and excellence in the mobile industry.

Business Excellence Awards 2012

Bango's CEO Ray Anderson was named 'Business Person of the Year' at the 2012 Business Excellence Awards held in Cambridge, UK. Ray was recognised as one of the region's most successful entrepreneurs and a pioneer in the mobile web space.

Cambridge Computer Lab Ring Hall of Fame Awards 2012

Bango won Product of the Year at the Cambridge Computer Lab Ring Hall of Fame Awards 2012 for both Bango Payment and Analytics. The Hall of Fame Awards were established by the Ring, which is the Cambridge University Computer Laboratory Graduate Association, to celebrate the success of companies founded by Computer Laboratory graduates, one of which is Ray Anderson.

Mobile Entertainment Awards 2011

Bango was named the Best Transactions Provider 2011 at the sixth annual Mobile Entertainment awards ceremony. The winners were selected by a panel of 400 execs from all sectors of the industry. Bango was chosen in recognition as a leading payment processor for app stores (which includes BlackBerry World), a rapidly expanding network of direct carrier billing connections, advanced micro payment capabilities and payment reporting fully integrated with the successful Bango Analytics product.

Mobile Entertainment Awards 2008

Bango won the award for Best Billing Provider at the Mobile Entertainment Awards 2008 from a judging panel of over 400 industry experts. The award recognized the value of Bango's unique approach to billing mobile users. Bango's BillRank technology integrates a wide range of billing providers to give easy, low cost global coverage.

Mobile Entertainment Awards 2007

Bango won the award for Best Billing Provider at the Mobile Entertainment Awards 2007 from a judging panel of over 400 industry experts. The award recognized the value of Bango's unique approach to billing mobile users. Bango's BillRank technology integrates a wide range of billing providers to give easy, low cost global coverage.

Mobile Entertainment Awards 2006

Bango's CEO Ray Anderson received a special award for "Outstanding contribution to mobile entertainment" at the first ever ME Awards. In addition, Bango customers – MTV, Universal Music, Enpocket, Fonestarz and Cherrysauce – also won awards for their own contributions to the mobile entertainment industry.

MEF Awards 2006

Bango has won a highly coveted "Meffy" award at the Mobile Entertainment Forum's annual award ceremony in London, recognizing the impact Bango's direct-to-consumer offering is having on growing the mobile entertainment marketplace.

3GSM Awards 2006

2006 saw the launch of the Mobile Innovation Award, designed to encourage breakthrough technology in the mobile industry by bringing together small, young and start-up companies with industry investors and mobile operators. Bango was among one of the shortlisted companies.

CTIA Technology Marketing Award

CTIA's Technology Marketing Awards presented an opportunity for the industry to salute those who have successfully developed effective and creative promotional campaigns for wireless. Bango was a runner up in the Mobile Marketing category with the innovative Web Trigger service - taking users straight from Web to WAP.

Technology Innovation and Growth Awards

Ray Anderson, CEO of Bango, was named Technology Entrepreneur of the Year at the Technology Innovation and Growth Awards. Considered the Academy Awards of the technology industry, the awards recognized the driving forces behind the technology industry now and in the future. Ray Anderson was praised for re-entering the technology sector with another innovative business idea and bringing that to market.

New Media Age Effectiveness Awards 2005

At the New Media Age Effectiveness Awards 2005 Bango received the Business-to-business award. The Bango Service was acknowledged for its pivotal role in giving content providers a direct channel to market through mobile.

MDA Awards 2004

Signalling Bango's central role in the mobile content industry, Bango has won the Mobile Data Associations' award for the "Best Contribution to Mobile Content in the last Decade". On the final short-list alongside Bango were Vodafone, for their highly successful Vodafone live!, and T-Mobile for the T-Zones portal.