Merchants, app stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive.
By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon, Google and Microsoft can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside.
Bango. Think inside the circle.
Founded in 1999 and listed on The London Stock Exchange (AIM: BGO) in 2005, the Bango Platform is deployed with the world's leading app stores. Global leaders plugging into Bango include Amazon, Google, Samsung and Microsoft.
Bango is growing rapidly and is increasingly vital to leading mobile brands that support Bango’s vision: to make a frictionless payment experience available to every mobile device user in the world.
Formed in 1999, Bango was the pioneer of mobile internet payments, partnering with leading operators to launch 'charge to bill' services and opening-up mobile payments to early adopters and major content publishers. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen. By 2005, when Bango floated on AIM on the London Stock Exchange, Bango had a broad section of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services.
As the smartphone revolution became increasingly prevalent, and app stores emerged as a primary distribution channel, Bango has become increasingly influential in the space, powering payments for many of the world's largest app stores. This had two significant impacts on paid content which combined to transform Bango's business:
- Users discovered that smartphones were good internet devices. More than that, they were great for consuming and paying for content of all types.
- These smartphone platforms came with a pre-loaded content ecosystem.
Bango recognized its payments technology was as relevant to a global app store as to a global publisher. Thus, the company focused its attention on the big smartphone platforms, and in 2010 struck a deal with RIM to provide billing for its BlackBerry App World store.
In October 2012 Bango announced that its total reach for mobile payments exceeded one billion users. By the end of that year, the first Google Play market to capitalize on Bango's state of the art billing was launched. 2013 saw Bango's first integration with Microsoft's Windows Phone Store. In 2014 Bango launched its first live markets with Amazon Appstore and Samsung GALAXY Apps, as well as group-wide partnerships with leading MNO groups including Deutsche Telekom and Etisalat, cementing its place as the de-facto leader in app store carrier billing.
Pioneering carrier billing for app stores, Bango launched the first Google Play carrier billing deployments in Africa and Latin America in 2015, and in 2016 Bango technology was selected to open-up the paid content market in India. Through an extended partnership with Microsoft, which covers all Windows 10 devices, Bango activated the first carrier billing launch for Xbox One content in 2016.
Unique post launch technologies Bango Boost and Bango Dashboard were launched in 2015 and 2016, proven to grow the number of paying carrier billing customers and increase payment success. Bango partners use these tools to grow their carrier billing business.
Bango payment technology powers the global leaders. More major app stores have activated billing routes through the Bango Platform than any other carrier billing provider, and today Bango technology powers more app store carrier billing deployments than anyone else (Progressive Equity Research Limited ("PERL")).
Reaching a larger share of the people than ever, Bango has an addressable base of over 1.7bn. Only Bango processes carrier billing transactions across all four major US MNOs, representing more than 300m connected devices.
The Bango Platform is designed to ensure that payment can be collected for any content or service, sold from any internet enabled device, using any alternative payment method.
Bango post-launch technology is proven to deliver higher revenues of between 20-40%. Award-winning Bango Boost technology provides insights and recommendations to payment providers and merchants, giving partners that integrate with the Bango Platform an important competitive advantage.
As more customers and partners adopt the Bango Platform and as more transactions are analyzed by Bango technology, the platform becomes increasingly powerful, providing unique insights that drive revenue growth. This in turn drives more customers to use the Bango Platform, fuelling a virtuous circle of success for the Bango Platform and the internet industry.