Bango, the leading mobile analytics provider, and SiteSpect, Inc., the leading provider of mobile website optimization have teamed up to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.
SiteSpect’s Mobile Web Optimization enables mobile website owners to test and track user behaviour across their mobile site allowing them to make continual improvements and refine text, links, layouts, images and content to produce the best conversion rates.
Bango Analytics enhances these conversion rates by measuring the success of mobile marketing activities including advertising, search and text campaigns and target marketing spend accordingly. Each campaign can be monitored so that future marketing spend can be allocated to the most successful target areas based on campaign type, country, network and handset.
“The ability to quickly determine which content has the greatest influence on a visitor’s behaviour and establish the best ways to effectively influence and persuade visitors to take the desired actions is key in maximizing the user experience and ROI,” said Kim Ann King, Chief Marketing Officer, SiteSpect. “Optimization is continual and greatly complimented by the ability to measure the most successful routes in via mobile marketing activities with tools such as Bango Analytics.”
SiteSpect’s solution works across all devices and does not rely on JavaScript or cookies to be able to track user behaviour. It’s available as a hosted ASP solution or Enterprise solution and can be up and running without having to make a single change to a mobile website.
Bango’s ability to accurately track unique visitors provides a clear picture for mobile website owners. Visitors are assigned with an individual ID and information including network, country and handset are presented along with the ability to identify repeat visitors.
Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge for up to 10,000 page visits per month. Customers simply register their service online, set up their tracking links for their mobile marketing campaign and view the results in real-time within their account.
“Measuring the results of mobile marketing campaigns adds additional insight to help optimization. Piecing together the whole view is essential to enable success on the mobile web – with SiteSpect and Bango the picture becomes clear” said Beccy Asplin, Channel Marketing Manager at Bango.
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