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Bango launches world’s first all-in-one Super Bundling tech, enabling anyone to build and launch a subscriptions hub in weeks

by Giles Tongue

The prices of subscriptions are climbing, while the accounts that need managing (and paying for) are piling up. One platform for streaming video, another for workouts, a separate app for banking. It’s no wonder that subscribers everywhere say they are frustrated, overwhelmed, and looking for a simpler way to take control of their subscriptions.

The solution? A single, unified subscriptions hub. That’s where Bango’s Super Bundling technology comes in. Bango has launched the world’s first all-in-one Super Bundling solution, designed to eliminate existing roadblocks. Now, businesses can build and launch a branded subscriptions hub that offers multi-product consumer bundles in record time – cutting development timelines by up to 18 months.

73% of subscribers want a one-stop shop for their subscriptions

Bango data speaks for itself. To stay ahead, businesses have been rethinking their approach. Bundling has become a go-to strategy, offering consumers a smarter, more convenient way to manage multiple subscriptions in one package. Telcos, banks, and retailers are joining in – because when done right, bundling drives engagement, builds loyalty, and unlocks new revenue streams.

Spoiler: Bundling is hard

But here’s the problem: bundling is a headache. Setting up partnerships, dealing with legacy back-end systems, and actually getting a subscriptions hub off the ground takes serious time, resources, and energy. Not to mention the challenges of maintaining one. Meanwhile, subscribers are getting more impatient: 35% of subscribers admit they’ve lost track of what they’re paying for, and 49% are frustrated that they can’t manage everything in one place.

The good news: Bundling just got easier

Whether you’re a telco, SVOD, bank, or retailer, Super Bundling just got easier.

The Digital Vending Machine CX eliminates the biggest roadblocks to Super Bundling, making it easier than ever for telcos, banks, retailers, and other businesses to launch their own subscription hub. With pre-built, responsive templates, companies can quickly create a fully branded platform for both desktop and mobile.

Seamless integrations with hundreds of subscription partners – including Netflix, Disney+, Amazon Prime, and YouTube Premium – allow businesses to offer compelling bundled deals. Plus, with real-time analytics, they can track activations, cancellations, and performance trends to optimize their offerings.

The Digital Vending Machine®: Latest updates

The new DVM CX is one part of a wider update to the Digital Vending Machine®, designed to make all forms of subscription bundling easier for any content provider or reseller, from end to end.

Key features of the new end-to-end update include:

  • Offer management including plan lifecycle: Effortlessly create and manage simple to complex subscription bundles with flexible pricing, discounts, and phased plans. Our powerful tools cut setup time from days to minutes, ensuring agility in launching and optimizing offers
  • Migration engine: Migrate existing, live consumer subscriptions onto a Super Bundling hub with no loss of service
  • Offer orchestration: Seamless, automated workflows that instantly activate subscriptions when customers select an offer. No delays, no friction—just fast, effortless onboarding
  • Smart top ups: Purpose built to support Top Up business models for offers, providing hassle-free subscription top-ups and renewals without interrupting the subscriber’s service
  • Partner Discovery: Explore and connect with over 100+ subscription services in the DVM™ ecosystem
Welcome to the future of subscription management

Bango’s all-in-one Super Bundling technology is already empowering leading subscriptions hubs such as Verizon +play and Optus SubHub. With the introduction of the new DVM CX, businesses across various sectors can now effortlessly enter the subscription bundling arena, offering their customers unparalleled convenience and choice.

To explore how the Digital Vending Machine® from Bango can revolutionize your subscription offerings, learn more here.

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