Bango hosted an exclusive event for mobile operators and leading Google Play app developers at The Ritz Carlton, Jakarta, Indonesia, on 11 October. Part of Bango’s long running Nexus series, the event gathered leaders in mobile commerce to make introductions, share ideas, and ultimately help partners thrive through creating profitable developer and operator partnerships.

Focused on how operators and developers can amplify success by partnering for marketing activities, Bango Nexus Jakarta welcomed attendees from Google, Indonesian operators Telkomsel, XL, Indosat, Smartfren, US app developer Smule, and numerous leading Indonesian developers.

Bango shared details of how developers and mobile operators can partner, applying unique Bango Platform data to maximize customer acquisition and revenue growth through marketing campaigns. Smule, publisher of the popular karaoke app, shared the success they’re seeing, giving a case study of campaigns run with Indonesian operators targeting high spending users which saw a significant increase in the conversion of paying users.

Indonesia was a prime location for the latest Nexus event with its exciting mobile market, over 400M mobile connections and high Android penetration. GMSA forecast that Indonesia will overtake the US during 2018 to become the world’s third largest smartphone market (behind China and India). Bango powers the Google Play monetization for many leading operators and has a successful track record in Indonesia.

Ray Anderson, Bango CEO commented: *“Bango Nexus events have a history of bringing together industry leaders to discuss and advance the industry. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world.
We are pleased to have welcomed so many leading mobile commerce players to the Bango Nexus Jakarta event, and that it proved successful in enabling our partners to thrive.”*