Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
What you’ll learn from this webinar:
– Trends in mobile usage
– Diversity of consumers online
– Mobile reach, efficiency and returns
– iPhone’s unique advertising advantages
– How to set up effective campaigns
– How targeting dramatically increases response rates
– The complexities of identification on mobile
– How to get accurate, independent measurement of campaigns – ROI & conversion rates
– Quick reactions from real-time data
– Case studies
Register today and learn from the mobile experts, Bango and Jumptap about this highly effective medium and how to attain measureable results and generate more revenue!
Moderator:
Anil Malhotra – SVP Marketing & Alliances at Bango
Participants:
Lara Mehanna – Director of product management at Jumptap
Andy Bovingdon – VP of Product Marketing at Bango