How mobile takes Long Tail granularity to the next step
The excellent talk at yesterday's MediaBistro Circus in New York city by Chris Anderson, of Long Tail fame made me think about how marketing is
Blogs
Presentation on Mobile Advertising
Ray Anderson, Bango CEO gave a presentation on Mobile Advertising at Mobile Monday London on 12th May The event, at Thomson Reuters in The City was
Bango.com website update
We just uploaded a fresh new bangocom website - redesigned (after a lot of AB testing) to help people become Bango users / customers more easily -
Mobile is different but people want a unified world
This week’s Mobile Monday gathering in New York on April 28, 2008 on the topic of Social Search and Mobile Analytics gave some interesting insights
So what did the folks with strange hair think of mobile?
ad:tech is the place where all the trendy leaders in the online advertising business go to discuss and display their latest technologies and services
Of course the mobile web’s not dead!
I don't know whether you have had as much fun as we have reading the various blogs responding to story that Russell Beattie Throws In The Towel On
Online advertisers look to mobile and learn
Three important events this week illustrate how mobile marketing is finally being taken seriously by the online advertising industry First is
Why web analytics tools aren’t any good for mobile?
During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn't be used for the mobile
US takes pole position in mobile advertising?
Will the US lead in mobile advertising as they did in online advertsing 10 years ago If recent figures from Nielsen Mobile are anything to go by,
Chocolate that makes me see red!
Some big companies really miss the point of mobile I often travel to London and one of the simple pleasures on the return train journey is a cup of
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