“Excessive, random, intrusive” — two thirds of consumers still dismiss ads as irrelevant
An urgent rethink is needed, as ad industry’s “go broad” strategy fails to ignite consumer engagement Two thirds (66%) of consumers say the
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Bango buys the world’s least viewed print ads to protest poor social media targeting
Data shows marketers are failing at social media targeting, with only 8% of ads on popular short-form video platforms reaching their desired
‘The Ad-venturer’ — 81% of brands and agencies want advertising to be “more adventurous”
Over 80% want new ad targeting data sources in order to navigate challenging market Four fifths of advertising professionals (81%) say they need
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