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Subscription bundling for financial services

Make your brand part of customers’ daily digital lives.

Grow average customer value with tiered packaged accounts.

  • Boost retention with meaningful, recurring value
  • Acquire new customers through differentiated, value-led propositions
  • Drive trade-up from free to paid tiered accounts
  • Increase digital engagement with embedded subscription access in-app

Banks, credit unions, wallet providers and financial institutions face growing pressure

Traditional revenues are under pressure

Rates and fees are no longer enough. Sustainable growth must come from beyond core banking.

Customer expectations have changed

Digital-first customers expect value beyond transactions – embedded services, not just access.

Low engagement drives churn

Transactional relationships aren’t sticky. Leading competitors are building lifestyle value to increase engagement.

Incentives drive switching, not loyalty

Cashback and welcome offers boost acquisition – but often encourage switching. Recurring benefits build retention and Customer Lifetime Value.

Why bundle with DVM?

Get to market faster

Launch subscription bundles in weeks, not months and accelerate time to revenue with proven onboarding and orchestration.

Low operational overhead

Transparent, predictable cost of ownership. DVM™ manages ongoing upgrades, partner changes, and platform evolution without unexpected delivery burden.

End-to-end lifecycle management

DVM™ handles the complexity of subscription bundles, including free-to-paid conversion, upgrades, downgrades, pause, cancel, and account recovery.

Proven offers and ecosystem intelligence

Leverage benchmarks, best practices and partner insights to create offers that convert – and evolve them over time.

Scale across the ecosystem

Avoid multiple one-to-one integrations. Integrate once and access a growing ecosystem of leading subscription partners through a single platform.

Configurable customer experience (CX)

Deploy a white-label subscription hub that’s configurable to your brand, reducing time, effort, and resources while delivering a seamless customer experience.

Cut time to launch to just weeks, avoiding millions in projected engineering spend

Build Vs Buy guide

Making finances fun

By combining your financial services products with complementary subscription products and services, you can make your brand part of customers’ daily digital lives.

  • Offer XBox Game Pass when a customer takes out a home improvement loan
  • Gift a Netflix Premium plan to customers when a family member opens an account
  • Give customers a week of Disney+ when they top-up their wallet with a defined value of spend on specific things
  • Give Spotify for free with every car loan
  • Discount a wide range of subscription services for each month funds are moved into a savings account

Reports and further reading on bundling for financial services

Reinventing bank loyalty

Bytesize podcast: From cashback to subscriptions – reinventing bank loyalty.

Loyalty pays

Bango report: How financial services win loyalty with subscription bundling.

Build vs buy

Bango report: The strategic technology decision

Discover more

Digital Vending Machine® capabilities

Next-generation bundling technology.

Bango DVM™ pre-stocked partners

Pre-stocked range of subscription services for you to offer your customers.

Documentation

For product documentation and FAQ visit our developer site.