With a presence on dozens of mobile operator portals around the world, Ringtones.com now offers its extensive choice of content channels directly to the US mobile consumer through m.Ringtones.com with off-portal WAP payments powered by Bango.
For a competitive subscription charge of just $9.99 per month, m.Ringtones.com customers have over 35,000 music tracks and artists to choose from including a wide range of homegrown and international favorites such as Katy Perry, Coldplay, Flex and J. Holiday. The store offers limitless content choices with everything from polyphonic and MP3 ringtones to wallpaper and games.
“According to Nielsen Mobile, 40 million people in the US regularly browse the mobile web and many of these will be entering “ringtones” in their search boxes,” said Ray Anderson, CEO of Bango. “We are pleased to be working with Mobile Streams as they bring their premier mobile internet site to the US.”
“With our mobile retail knowledge and expertise, we ensure that our customers receive a warm experience when shopping with us including uncomplicated purchasing and trouble-free billing. We selected Bango to power our mobile payments for the US as their service provides this simple and reliable payment experience,” commented Simon Buckingham, CEO of Mobile Streams.
Mobile Streams provides their customers with a mobile web browse and buy billing flow for m.Ringtones.com which is as familiar as using a standard website. This “safe” mobile web approach from Bango is already powering subscription services for the Big 6 content providers in the US where subscription is the mainstay of the mobile content market. Compared to other payment methods, Bango’s WAP payment experience delivers the highest conversion rates and fewer consumer complaints.