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Subscription brand executives ditch digital ad spend for new business models

New data shows nearly half of subscription brands now see digital advertising as a “black hole,” and look to shift spend

The subscription economy is now expected to be worth $1 trillion by 2028, thanks to the evolution of business models to recurring charges rather

Streaming may have started the subscription boom but the next wave is more diverse, dynamic, and demanding From AI assistants and budgeting apps to

When you think of the world's biggest advertising spenders, what comes to mind Coca-Cola's “holidays are coming” campaigns Apple's sleek product

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“But I already have a subscription”“Will I lose my playlist or profile”“Can I take this better offer – or do I have to cancel

For the past two years, I’ve been attending StreamTV with colleagues from Bango, and it continues to be a great opportunity to raise our profile

Subscription bundling can rapidly become complicated, especially when managing interactions between multiple parties, services, and billing plans

Eligible customers can now access a new bundled streaming offer for six months on Optimum, the first of many the company plans to provide through

Streaming is now the UK’s top digital habit — overtaking music, TikTok, and social media, new research reveals Over one in ten Brits (13%)

In the era of infinite content, it seems Brits are having a good go at watching as much of it as possible, and Gen Z is emerging as the driving