Banking on loyalty
How retail banks, neobanks and wallet providers turn subscription bundling into lasting loyalty
Consumers increasingly expect subscriptions to come included with their bank account – and they’re willing to switch providers to get them. In fact, Nearly 1 in 3 Americans would switch financial providers for free access to their favorite subscription, while 39% would be more loyal to one that helped them save money on subscriptions.
Yet few banks currently offer subscriptions to their customers. And those that do often rely on voucher codes or cashback schemes that send customers elsewhere, taking valuable engagement with them.
That gap between what consumers want and what banks provide is a major commercial opportunity – particularly as AI starts to influence how people choose financial providers and manage their subscriptions.
For retail banks, neobanks and wallet providers, subscription bundling offers a powerful way to drive acquisition, increase engagement and build lasting customer loyalty.
Download the report to discover the latest consumer insights and how financial providers can act on this opportunity.
In this report you’ll discover:
- Why one in three consumers would now switch financial provider for free subscriptions
- How many consumers now expect subscriptions bundled through their bank
- Why banks are best placed to win the AI era of subscription management
- How the Digital Vending Machine® from Bango turns a bank into a subscription hub in months