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Subscription bundling for financial services

Make your brand part of customers’ daily digital lives.

Create an emotional and practical lock-in to drive loyalty.

  • Move customers from free to paid packages and up through membership levels
  • Increase engagement with your app
  • Build loyalty and upsell additional services
  • Win new customers and drive active account use

Banks, credit unions, wallet providers and other financial institutions face many challenges

Personalization

Today’s customers expect highly personalized services tailored to their individual needs and life stages.

Transactional relationships

Banks that don’t engage customers regularly with customers risk losing them to more proactive competitors.

Low contact frequency

Regular, value-added interactions are needed to help reinforce the relationship, providing cross and upsell opportunities.

Switching costs

As financial services become more commoditized, customers are more willing to switch providers making retention more difficult.

Why bundle with DVM?

Speed to market

Get to revenue faster, launch in weeks rather than months. Hit the ground with the best tech to make onboarding a breeze.

Platform benefits

Transparent, predictable cost of ownership. New features, upgrades and content provider changes included. Eliminate unexpected service fees.

Simplicity

Quickly add new subscriptions partners through the DVM™. Let the DVM handle the complexity of subscription offer management, pricing, durations and payments.

Offer optimization

Leverage data insights to optimize offer creation, customer segmentation, and boost conversion rates. Create subscription offers to match subscribers needs and preferences.

Connect once and scale

Remove the need for multiple one to one integrations. Connect once, access an ecosystem of over 100 of the worlds leading content providers, all through one DVM.

Configurable CX

Powerful, configurable consumer interface. Minimize effort, resources and time to setup, ensuring brand consistency and compelling user experience.

Cut time to launch to just weeks, avoiding millions in projected engineering spend

Build v’s Buy guide

Making finances fun

By combining your financial services products with complementary subscription products and services, you can make your brand part of customers’ daily digital lives.

  • Offer XBox Game Pass when a customer takes out a home improvement loan
  • Gift a Netflix Premium plan to customers when a family member opens an account
  • Give customers a week of Disney+ when they top-up their wallet with a defined value of spend on specific things
  • Give Spotify for free with every car loan
  • Discount a wide range of subscription services for each month funds are moved into a savings account

Reports and further reading on bundling for financial services

Reinventing bank loyalty

Bytesize podcast: From cashback to subscriptions – reinventing bank loyalty.

Loyalty pays

Bango report: How financial services win loyalty with subscription bundling.

Build vs buy

Bango report: The strategic technology decision

Discover more

Digital Vending Machine® capabilities

Next-generation bundling technology.

Bango DVM™ pre-stocked partners

Pre-stocked range of subscription services for you to offer your customers.

Documentation

For product documentation and FAQ visit our developer site.