Subscriptions executives survey: The future is bundling

It’s time to embrace the streaming revolution. Streaming service subscribers are fed up. After a decade of new OTT video-on-demand subscriptions, they’ve had enough with the sheer volume of subscriptions required to view all the content they desire. They want less hassle, fewer bills, and the freedom to take control of their services. In short, they crave convenience.

While the streaming industry appears to be thriving, 72% of American consumers feel overwhelmed by subscription choices. Ignoring this fatigue may lead to rising churn, higher customer acquisition costs, and dwindling customer value.

Consumer research showed that 78% of 2,500 US subscribers want to manage subscriptions from a single platform, and 77% want them all consolidated into one monthly bill. In essence, they desire bundled services matching their content preferences.

Bango, in partnership with StreamTV, surveyed 108 executives at subscription service providers across various industries, uncovering their true thoughts on subscription bundling. A resounding 81% of executives believed that bundling is the future for their subscription service.