Uncharted waters: 44% of Asian consumers admit to piracy for streaming content
Overloaded with subscriptions and unsure of costs, consumers ditch streaming services in favor of piracy Faced with a cost-of-living crunch, half
Bango buys the world’s least viewed print ads to protest poor social media targeting
Data shows marketers are failing at social media targeting, with only 8% of ads on popular short-form video platforms reaching their desired
Overloaded: 81% of Asian consumers think there are ‘too many’ subscription services to choose from now
93% want a single hub to manage all subscriptions including video, music, gaming, sport, and more The boom in the subscriptions economy is
Bango named ‘Mobile Payments Innovator of the Year’ at the Global Carrier Billing Awards 2023
We’re pleased to announce that Bango has won the ‘Mobile Payments Innovator of the Year’ award at the prestigious Global Carrier Billing
Growth in Super Bundling fuelled by ‘compelling market drivers’ says independent research analyst Omdia
The true extent of the seismic changes rippling throughout the global subscriptions economy has been revealed after a report found that fully 20% of
Cashbacks fail to grow customer relationships
There is a growing number of financial institutions all fighting for customer attention Established banks, challenger banks, credit unions,
20% of streaming subscriptions delivered through telco bundling in 2023
Bundling will make up almost half of subscriptions in some regions within five years 20% of all streaming video subscriptions are now sold
Super Bundling is a ‘no-brainer’ for subscription and digital content providers looking to expand market share
Digital subscriptions are the gift that keeps on giving That’s according to insights by Juniper Research which predicts that the number of
‘The Ad-venturer’ — 81% of brands and agencies want advertising to be “more adventurous”
Over 80% want new ad targeting data sources in order to navigate challenging market Four fifths of advertising professionals (81%) say they need
Consumers would take out “more subscriptions if they were simpler to manage and easier to control” — Juniper Research interview
While people are reining in discretionary spending such as going out and buying new clothes in a bid to save money, there are signs that the digital