In this product marketing role, you will be responsible for creating the product promise, managing the product offer, and communicating the product propositions that differentiate the Bango Digital Vending Machine, focusing on the merchant (content provider) proposition.
You will lead every aspect of the product journey – from market analysis, proposition development, market positioning, naming, pricing, understanding the competitive landscape, feature prioritization and external communications. The goal is to create a market-winning product for content providers.
As the product marketing lead you will develop and deliver the marketing plans and sales materials that make the Digital Vending Machine a winning proposition with content providers.
This is a high-influence role for securing the success of the Bango Digital Vending Machine with many of the world’s leading subscription service providers (such as Netflix, Amazon, Microsoft, Disney) to thrive. Bango has successfully won early adopters over to this product, but only touched the surface on the market potential. This role is perfect for an ambitious and results driven individual that has the desire, intellect and energy to shape the future of the subscriptions market.
This role is part of a broader subscriptions bundling Marketing team at Bango. The other members of the marketing team include marketing communications professionals, so while you will be a contributor, marketing comms will not be the focus of the role. This role is perfect for someone that is inspired by the challenge of taking an innovative product, breaking open a new market and delivering exceptional value to the world’s biggest media and subscription merchants.
Responsibilities
- Create, manage and communicate the Bango Super Bundling and DVM propositions for content providers, showing why Bango products help them win in the market.
- Work with product management, sales and marketing colleagues, to ensure alignment across the business to the product promise in the market.
- Define and provide the product offer to content providers, including the key features and benefits, how content providers use the DVM, pricing and contract, partnership with subscriptions resellers and all other aspects of the offer.
- Develop industry know-how, with competitive and customer landscapes, to shape our winning products and marketing programs.
- Drive Bango product strategy and product roadmaps, capturing insights from market data and first hand from customers.
- Develop marketing assets and narratives for Bango sales including positioning, messaging, pitch decks, demonstrations, training and general sales enablement.
- Contribute to product marketing campaigns (with the broader Marketing team) by supporting creatives and channel strategy to showcase our product values to prospects, partners, and customers.
- Be a spokesperson for your products in front of customers and prospects, media and analysts, investors and partners.
Essential
- Technology, Internet, and SaaS-savvy. You have a strong interest in the subscriptions markets in which Bango operates, you will develop deep knowledge of those market dynamics, you can become a product champion and leader.
- The ability to develop product propositions, to experiment in the market and refine your propositions, ensuring Bango extends its market leadership.
- You are an influencer, capable of engaging a wide spectrum of people in the business and partners outside of Bango to enable you to be successful.
- 7+ years product marketing experience, including launching new products and building foundational assets, such as defining the proposition, market positioning, messaging, and sales collateral.
- Experience with sales enablement, including creating assets and training materials, making sales successful with your products.
- Must be a self-starter capable of applying your own experience and curiosity to deliver on job role, and must embrace a collaborative, transparent and team based working environment
- Degree level education or equivalent practical experience.
- High energy and self-motivated personality that is fuelled by success and opportunity.
- This is an incredibly busy role – you will need unlimited energy, a sharp intellect, strong communication skills and the ability to persuade customers, colleagues and the market at large to follow your lead.
Desirables
- Knowledge of subscription service providers (e.g. Netflix, Disney, Spotify etc), of SaaS platform propositions, of the overall market for online content.
- Experience working in global markets, especially USA, Europe, Asia.
- Excellent project and time management skills, especially the ability to stay organized and prioritize across many activities in a fast-changing environment.
- Ability to collaborate with a wide range of stakeholders from many teams, time zones, and functions.
- Self-starter, comfortable with ambiguity, and ability to think strategically while paying careful attention to details.
- Thought leader with excellent written and verbal communication skills.
- Creative thinker able to drive innovation across your product and its marketing direction.
Location
- Cambridge, UK
- Hybrid / Cambridge
Benefits
- A friendly, informal working environment
- Your own Bango buddy – to help you settle in
- Bendi-time (flexible working hours)
- Bango social events
- Choose your own headphones, keyboard & mouse
- Generous share option scheme
- Private Medical Insurance
- Health Cash Plan
- 25 days holiday a year increasing to 28 days with 4 years’ service
- Cycle to work, gym discount
- Weekly Pilates, Yoga, BARRE & HIIT classes
- Financial support for employee activity groups and charitable activities
- Free fruit, drinks and snacks, limitless tea, coffee and good quality espressos
- Company branded hoodie… to keep you happy and comfortable
- Group personal pension scheme
- Life assurance
- Employee Assistance Program
- 1Password
- Income Protection
- Personalized and Bango branded Chilly’s bottle and coffee cup
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