Bango Marketplace is where app developers go to access audiences of users more likely to make in-app purchases.
“Bango helps us partner with operators in key markets. Using payment insights provided by Bango to identify high LTV audiences has delivered Smule a significant increase in acquisition of paying users”
- Matt Mandel, Director Business Development, Smule
Bango analyzes detailed payment information from its global payment partners (Mobile Network Operators and other payment providers) to gain insights into the buying behavior of hundreds of millions of users.
Bango creates high life-time value (LTV) audiences by applying these insights. Bango Marketplace makes them available to app developers to boost user acquisition campaigns through advertising platforms such as Facebook Business Manager, Google Adwords, Snapchat and Twitter.
“One IAP user acquired is worth five IAA users”
Bango audiences provide a unique way to find paying users.
A small percentage of users bring in all IAP revenue. Finding these users is like finding gold. With Bango audiences you can acquire more of these users.