Get your digital ads in front of users that pay
Not all targeting data is equal. Purchase Behvaior Targeting ensures you get your ads in front of consumers with the highest purchase intent.
App developers and merchants gain a massive revenue boost by focusing their marketing on acquiring users with a proven track record of paying for similar goods and services.
Bango technology generates ready-to-use custom audiences of users who are more likely to pay in app and online. These audiences are used in social ad campaigns to focus marketing budgets on users who are most likely to spend.
Bango processes in-app and online payments for trusted payment partners around the world. Unique Bango technology analyzes that purchase data to create Bango Audiences of consumers who pay in specific countries and by product category.
App developers and merchants focus their Facebook, Google, Instagram and TikTok marketing campaigns at these audiences to convert up to 9x more paying users, compared to the same campaign without Bango Audiences.
Boost revenue from product launches
Launch new products or existing products into new countries by targeting with a Bango Audience of proven, paying users. Get an immediate revenue return from your launch marketing budget.
Many marketers use Bango Audiences for pre-launch testing, to validate pricing, proposition and payment propensity with new customers in new markets.
Increase the conversion of paying users from digital goods
You know your users better than anyone, but Bango helps you to focus your user acquisition budget to win new users that spend on similar products and services, gaining a higher conversion rate of new paying users.
Increase full funnel conversion rates from physical goods campaigns
Bango Audiences are used to market physical products towards consumers based on how they spend on physical and digital products. Premium music streamers are more likely to buy headphones. Mobile gamers need more battery power. Discover new audiences and associations to maintain your competitive advantages.
Reach paying users in related product categories
Take your products and services to new paying users in categories that have synergy with your products and markets. Bango provides audiences of paying users segmented by category and spending profile so you can focus user acquisition activities more efficiently.
NEXON have increased ROAS and decreased CPI by targeting our campaigns with Bango Audiences.
Bango Audiences use purchase behavior targeting to get our ads straight to payers. This has proven to be a powerful tool in NEXON’s paying user acquisition strategy which we are applying to an increasing range of titles and acquisition campaigns.
Lee Woo Chang
Team Manager – UA Team, Mobile Business Division, NEXON
Apply Purchase Behavior Targeting to find new paying customers onlineFind out more
With Bango Audiences, the innovation is targeting users who have paid for similar content that is outside of your existing user base, so you are adding new users who can and do pay, creating a step change in campaign conversion rates.