#DMIB23 - Digital Marketing is Broken
Time for a change
The move online was meant to make marketing more informed, measurable — and targeted. Instead, it’s ended up doing the opposite.
Digital marketing is broken, with consumers overwhelmed by dull, poorly-targeted promotions, and advertisers scratching their heads over what to do about it.
That’s why Bango assembled the best minds in marketing, to offer their wisdom on how we can fix digital marketing, improve targeting, and deliver more effective, and more ethical, campaigns.
Don’t take our word for it, check out the event highlights below.
Collaborators
Anil Malhotra
Bango
Rory Sutherland
Ogilvy
Amelia Torode
Fawnbreak
Bob Hoffman
Ad Contrarian
Hannah Kimuyu
Brave Bison
Theo Priestly
Futurist
Keynotes
The manifesto
The dream of digital marketing is compelling, but we need the right strategy to make it work. We need to commit to change across the industry, fixing marketing for our companies, our customers and society as a whole.
Taking inspiration from the leading voices in digital marketing — authors, critics, consultants and futurists — Bango has developed the Digital Marketing is Broken Manifesto, a new pledge for a more ethical and effective digital strategy, targeting and campaigns.
We built it. We broke it. Now it’s time to fix it.
A new way for digital marketing
Read the manifesto
a new manifesto
for effective, ethical, online targeting